A traffic exchange is a type of website which provides a service in exchange for traffic. Most often a traffic exchange is a membership site where all members can surf and view other members sites based on a system of credits. Credits can be earned (by visiting sites of other members) or purchased (if you want your site to be promoted without surfing). Roughly 1 credit is equal to one random member of the exchange to visit your page for an certain amount of seconds. Each exchange has one or more upgrade options which will allow you to earn more credits, assign more views and/or get an commission rate if you promote the exchange as well.

Most people use Traffic Exchanges to increase their site visit rate. Traffic Exchange programs offer both the Auto and Manual Surf options with a display timing of 3 to 60 seconds.

An ‘Auto Surf’ program requires no human intervention to rotate the sites in the database, and is used primarily to inflate the total number of site hits. The autosurf practice is rather controversial as it may skew the results of website popularity and Google penalizes the ranking of these sites.

People’s main reason behind joining a Traffic Exchange program is to promote products and services mainly to like minded marketers.

A factor which may negatively influence the site ranking is the Bounce Rate. If a website or blog has a high bounce rate then it will be considered that people are not interested in the content. Bounce Rate is calculated by the average rate a visitor stayed on the site. Traffic Exchange sites do increase the site visit rate, but they also increase the bounce rate.

In practice, traffic exchanges are generally used by small business owners or internet marketers who either want free advertising or use the exchange programs for low cost advertisement campaigns.

The manual traffic exchange should have an anti-cheat method of some variety to insure that the system is not being cheated. You can assured that any exchange that does not have an anti-cheat system(s) in place is being cheated by several people.

One of the most used traffic exchange software is from Launch Formula Marketing Traffic Exchange (LFMTE): “Traffic Exchange software suite”.

Here are some more recommended Traffic Exchanges:

Close to my heart: Hit 2 Hit

Traffic Swirl, another top ranked Traffic Exchange.

Hitlink, another topper.

My favored and Fast surfing: Hungry for Hits

A very Interesting one, different, effective: Traffic Ad Bar

Classic: Tezak Traffic Power

Great surfing: Hits4Surfers

An oldie: Traffic Syndicate 25