Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

So just HOW MUCH traffic is enough? Do you need 100’s of visitors? 1000’s of visitors?

Successful web site traffic is never JUST about HOW MUCH traffic you can bring. In fact if it was only about how many visitors … you could drop a few hundred bucks and bring in hundreds of thousands of the least expensive visitors possible … and you’d be done.

NOT!!!

Here’s the key. You need the RIGHT type of visitor (whether it’s paid traffic or free traffic.) That’s because if your traffic isn’t interested in the product or service you’re selling, then there’s no hope at all of making any sales.

Let’s relate this to the offline world. Let’s say you own a small retail store that sells landscaping products (for example topsoil, mulches, and other ground covers.)

But if the people who walk through the door live in apartments, then chances of making a sale are slim to none.

To sell your landscaping products … who would need to walk through your door? Can you describe your customer?

A successful philosophy starts with the mind of the consumer. What do they want? What do they need?

This is exactly the process that an ONLINE marketer needs to do when deciding what type of traffic to bring to their site.

So let’s go back to the online world now.

Take a look at the product or service that you’re selling, and of course we’ll make a step of faith here that it’s something that people do actually want to buy.

Since buyers are looking for solutions to problems, then you need to know, where do they go when they want information? Yes, they’ll be doing some searching on the internet. They’ll go to their favorite search engine and start looking for some free information.

To get YOUR information into the results, you need to address their problem, and this can be done in an article, a blog, a youtube video, a podcast or any other CONCISE form of sharing information online. Be sure to ALWAYS include a call to action at the end of your info-piece because your goal is now to bring that CAPTIVE AUDIENCE back to your web site.

One of the ways to encourage them to come to your site, is to offer a free report or e-course series. Develop some credibility and rapport with your new lead, and then work on converting them to a buyer as a second step.

Traffic sources like youtube, forums, article directories and podcast directories are excellent in producing targeted free traffic. And although in the beginning it may only produce hundreds rather than the thousands you are hoping for, always remember that every one of these visitors is HIGH QUALITY because they are already targeted to your market or niche.

Internet – Business – Profit.

To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article and reading material you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful Internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty-gritty of things, generating traffic.

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways in a nutshell to increase your traffic starting from yesterday.

1) Invest in good advertising with Search Engines.

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this Search Engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites.

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing.

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities.

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters or e-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

Discover Quick & Easy, Totally Unique Traffic Tips To Building Your Website Traffic…

If you are in business or for profit, you will know that traffic, traffic, traffic is crucial to the website as location, location, location is to real estate. Without traffic, a website – or an Online Business – will suffer, deteriorate, wither out, and eventually die. On the others side, traffic results can be exponentially rewarding.

Being able to master traffic generation you will discover my secret below, little known tactics that require nothing more than small applications and tweaks to your website and efforts.

Apply these little known tactics for maximum impact and see your web visitor stats hit through the roof, sales records increase, and put a strain on your autoresponder with the hot flow of leads!

Innovative ads
Make attractive advertisements.

Target audience
The target customers should be those who have consumed similar products in the past, or who are planning future consumption.

Competitors
Keep an eye on the competitors’ activities, and make your product or message better than him.

Be regular
Be disciplined. You must post messages regularly and those messages must be relevant.

Variety
Write on varied topics so that the readers are not bored by the monotonous messages.

Digg styles are in
If you have a fair idea of how they function, it can get you free targeted traffic. When the bit of the actual Digg is considered, there is scope for you to excel out there as well, but only if you can get to the front page, but in today’s times, it is rare that any random person will even visit the front page, considering that Digg has advanced so much.

Niche marketing
Single businesses can rarely tackle an industry in full. No matter how big the corporations are, they just cannot cover the whole market on their own. Here, the role of niche marketing comes. It makes a businessman manage the potential of marketing in a very good manner. By developing unique strategies of niche marketing, your business will be in a position to offer unique commodities to the consumers, and besides, you will also be able to attract target clients.

Sign ups
Sing-ups are certain, which will boost your downline, and due to these tested methods, your profits will only increase. The successful people in MLM have an idea that there are only certain people who would wish to get involved actively with MLM. But there are many people, in contrast, who need the opportunities offered by MLM.

Web Theme
Be clear and certain when it comes to the theme of your website. For instance, rather than focusing on dog collars, your website can focus on dogs, which makes it a smaller and appreciable niche. However, even here, you can provide clarity to the subject by covering various sections including naming the dog, hygiene of the dog, training him, understanding his psychology, habits and various other things. You can look out for exhaustive information to get a clear picture yourself.

Involve the subscribers and visitors
Assign the visitors a role, so that they feel that they are a part of the website. For instance, they may be allowed to participate in forums, chat with fellow members, and be may be mailed a newsletter periodically. This will not only interest them and help in increasing traffic, but even help in building their confidence and relationship with the company. It is a very challenging task to find out ways to build up the value in monetary terms. Experts have full knowledge of it.

Postcards and business cards
You can make postcards and even business cards, and hand them out at important events. At the end, your signature can lead the way for their visiting your site. Project yourself as an expert in this regard.

Exchanges with other marketers can also help
Their e-zine ads can be swapped with yours. This will provide benefit to both the parties, and it can be mutually decided as to how many times the publication of the other’s ads is to be done.

You can give away free e-books to visitors
You must write and submit relevant articles all the time, which can be used in various online and offline media. In the short run (about half a year), you will be famous on the internet. You can also start up a free e-book directory service, and attract many writers at a very low cost.

Signature
If you make use of emailing quite often, include the link to your blog as your signature. Advertise your blog even on personal business cards. The blog link can be shared at any other place as and where deemed fit.

Communities
Friendliness is very much required. Share success stories with others. Communities like MyBlogLog and others provide you this opportunity. Unless you post something, no one will read it. So expecting people to read something without even taking the pain to post it would be nonsensical.

Testing
Test the results of the campaigns undertaken by you, on a regular basis. By testing, the areas which are not profitable can be found out, and funds may be relocated to another performing side. Initially, it’s just a forecast that a particular campaign will work, but testing shows whether it has actually worked or not.

Web space
Switch over to a dedicated server if you find that your website is popular, and is getting a substantial amount of traffic.

And remember:
Quantity of traffic
Quantity is to be focused on for non-targeted traffic.
Quality of traffic
Quality is to be given preference for targeted traffic.
Non-targeted traffic
Money is lost on advertisements for non-targeted traffic.
Targeted traffic
Sales can be generated with targeted traffic.