There’s no doubt that somewhere along the way that we’ve heard someone say, “The money is in the list.” Am I right? And today might be the day when you have finally come to realize that you need an opt-in list. So you started your pursuit by reading articles, did a little online searching, and maybe you have even been reading posts on your favorite forum. But maybe you’re not brand new to list building, maybe you started 6 months ago, 12 months ago mayb even a few years ago and you are paying monthly for that online account, but you’re just not satisfied with the results that you’re getting from your opt-in list.

Today’s’ audio will address both of these. You can accept this fact as truth: people have made small fortunes with their opt-in lists. And finally today you are in a place, in your heart and mind, where you’re ready to dedicate some of your time, money and resources to growing your own opt-in list.

It might be said that your list is the most important marketing tool, and whether that’s true or not – if you don’t have one you are not achieving anywhere near your income potential. Let me reveal something to you. It’s been many years since I’ve been marketing online, over a decade in fact. But it took me over 9 of those years to come to the point that I hope you are at today. And by the 10th year I figured out what I was doing wrong.

About a month ago, I was speaking with another online marketer. And like me he had been marketing online for quite a few years. What really surprised me was that he revealed he had been marketing online for 7 years without his own opt-in list. Wow! Now I suppose that I drew some comfort in the fact that I wasn’t the only one in the crowd making the same mistake. But I was really encouraged when he cracked the whip. He was able to build up a list to over 7,000 subscribers in less than a year.

Now, while a large list of subscribers is important, the quality of that list is even more important. Your emails need to be opened, read and hopefully links are clicked on. The best way to achieve this result is to begin with that end goal in mind. You want your customers to trust you and your products, so begin by writing articles in your area of expertise. Post them not only in forums, but article directory sites. This is the beginning phase of building credibility, your online identity and your brand.

Always link back to your site, so the readers are able to see what your online business is all about, and what products you are offering. Even if you’re promoting other’s products, it’s truly hard for someone to trust and believe your recommendation if they haven’t first developed a relationship with you – that’s your goal and purpose.

The next thing is to keep a common theme in the material that you send to your list. For example, if you are building a list of pet owners there’s likely no point in mailing out an offer for a new weight loss product. Since it will just confuse your readers. Keep you e-courses, product offers and other material to a common thread or theme. Again, you are building rapport and credibility with your subscribers.
Third is to keep in touch with those on your list. In the past I built lists, and many months would go by between mailings. So, when I finally did launch a new product and sent a mailing to my list, it was ineffective. Why? They didn’t remember who I was. Now how often you should mail your list will vary. Personally, I think that daily is just a bit too frequent, But I also subscribe to lists that sender mails his subscribers, typically, twice daily.

The final point today is to make sure that when you build this list, you are using a reliable online service. The small monthly fee is very worthwhile, and you will be able to make that back in profits many times over

In conclusion, it is never too late to start focusing some of your resources on building your opt-in list. So why not start today?

We are past half-way. This is lesson six from the ten we initially planned. Lesson Six will explain the Free Web Site Submission to Search Engines. This will shed some light on how submitting your site to many search engines is beneficial, but of course that is just the start. Then you need to start work to get your site to the top of the results.

In Lesson Three Top Search Engine Optimization Myths will be discussed. You’ll be able to sift the facts from fiction and learn some of the biggest SEO myths.

“Grab The Traffic” is taking you by the hand and show you “not just how to start”, but how to finish by driving quality traffic to your Internet Business thought 10 simple video SEO lessons. Subscribe to be aware of the next lessons!

Fred Lotgering
LotCon Biz Solutions

There is a difference between purchasing real targeted traffic and services to just increase website traffic.

To purchase real, targeted traffic you can use Pay-Per-Click advertising, through a service such as Google AdWords. When you purchase traffic using this method, the traffic is targeted – and real. You don’t pay for a certain number of traffic, you pay for each click, as the name, pay-per-click, indicates.

Now, if you don’t know what you are doing, Pay-Per-Click can be expensive, and ineffective. It is important that you make sure that you write a targeted ad, first and foremost. It is also essential that you select the right keywords, and that you bid the right amount on those keywords. We will cover this subject in more detail in one of our future training modules.

Google AdWords really makes this very easy. You can type in your main keyword, and they will give you a list of other related keywords that apply as well. Next, when you set the amount you are willing to pay, per click, for each keyword, you can use the traffic analysis tools in Google AdWords to see where your ad will be listed, based on what you are paying per click, and how much traffic you can expect from it. Raise your bid price until you see that you will be listed where you want to be (preferably the first page of search results).

PPC can be very expensive. Make sure that you know how much you can afford to spend on these ads each week, divide it by seven, and set a daily budget up in your AdWords account. Also specify how you want those funds spread out through the day.

You can also use a service that guarantees you traffic (not so reliable and not so targeted). Some of those websites promise to deliver you thousands of hits in a twenty four hour period. It might help some ranking over time, but will do little to increasing you business. Before you decide on just traffic services, take a close look at those services. How they are generating the traffic? Is it real traffic? Is it human or computer generated traffic?

But never waste your traffic! Make sure that you are capturing first names and email addresses from the people that arrive at your website through PPC advertising ir any other traffic generation!

Several option to increase traffic or build you customer list can be found at Excel in MLM

You must have heard about Forum Marketing. But are you doing it? This is a simple and cheap marketing technique is that works and generate traffic!

Forum marketing is important but it builds traffic slowly. To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in.

Again, this is slow, but it is an effective (and free) method to generate traffic. But no matter how slow it is, it is essential to your overall online business because of the virility of this technique, and the credibility that it gives you.

Make it a routine, participate in forums (using your niche) on a daily basis, posting one message in each forum per day, using a signature file that will bring people to your website.  It is important to design your signature optimal.

After you have done the visual optimization (see module 1),  make sure that you are using all of the best known Search Engine Optimization techniques on your webpage(s).

Make sure that you have clean HTML code, that you’ve used your keyword(s) effectively, that you have used keyword in rich text links and in alt tags.

The Meta Title of your website must be in your HTML code. Make sure you optimize it for keywords and not more then 7 or 8 words. The Meta description is also very important. Take the tome to optimize this as well for the most important keywords or phrase as well. Take some time to explore SEO techniques, so that you can draw natural search traffic as well.

Once your website is ready to receive company, you are ready to start inviting that company. You do not need any special tools for traffic generation. What you need is your computer, an Internet connection, your mind, a willingness to do the work, and knowledge. That’s all it takes. We going to give you more hints and tips on how to achieve traffic generation..

Before you go further make absolutely sure that your website is now ready to receive traffic. Do you have an opt-in page? Gog you checked it? Do you have a subscribe box on every page of your site? Look at each page, and determine whether there is enough content. Content should be at least between 400 and 800 words.  Have you defined an “action” for your company to act on (like completing an opt-in page, clicking on a link etc.). And again make sure that all pages on your site are optimized for the search engines.

First I want you to check that your site is ready to receive traffic.

Preparing your website is important. You want to make sure that things are neat and tidy. Make sure that your navigation follows a logical sequence. Make sure that you have plenty of good content, and that everything is spelled correctly.

You want your visitors to participate in your site – to take action. You have to prepare and determine what type of action your visitors should take.  Do you have a forum or blog? Do you conduct polls or surveys?

Do you have a subscribe box for your opt-in list on every page of your site? Make absolutely sure that your website is ready for company! Also make sure that your pages lead your visitors to take the action that you want them to take, no matter what that action may be.

That is the first and most essential step of traffic generation. If your site isn’t pleasing and welcoming, any traffic generation activities you do from this point on are wasted! Take the time, and put forth the effort to make your site as good as possible – and learn to look at it from your visitor’s point of view!