It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one: www.wewbposition.com

Or if you want professional help try the following sites:

http://www.addpro.com/professional_submission

http://www.submitawebsite.com/aboutus.html

Don’t use the automatic submission services.

Here is a list of the most popular Search Engines and directory companies:

Search Engines
Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

Directories
AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Lesson 7 explains about boosting your SERPS in Google and ranking in other search engines. You will learn about SERP’s (Search Engine Ranking Position) and how you can raise your SERP’s. Given that there are so many techniques available, you will learn how to focus your energy on the most effective ones.

Have you watched the previous lesson?

We are past half-way. This is lesson six from the ten we initially planned. Lesson Six will explain the Free Web Site Submission to Search Engines. This will shed some light on how submitting your site to many search engines is beneficial, but of course that is just the start. Then you need to start work to get your site to the top of the results.

This lesson is part of a basic SEO course presented on http://www.GrabTheTraffic.com .
In lesson five you will get insight into ways you can get listed into Google or other search engines within a few days. Of course this means getting listed, but not on the top page. But it’s easy with these few methods to get started and they are all White Hat methods, meaning they follow guidelines. You need then to slowly improve your Search Engine Ranking.

“Grab The Traffic” will take you by the hand and show you “not just how to start”, but how to finish by driving quality traffic to your Internet Business thought 10 simple video SEO lessons.

In these video lessons, you will learn to understand SEO or Search Engine Optimization as they call like. Businesses that know how to use SEO successfully will continue to grow richer and you should be one of them!

SEO Lesson 4: Steps to improve your website Search Engine Optimization
Lesson 4 takes all the knowledge gathered so far and put it into practice. This is the lesson that teaches you how to effectively conduct the SEO process to improve your website’s ranking, or SERP’s (Search Engine Ranking Position).

Facts On Search Engine Marketing. A Video Course So Simple, Straight Forward And Quick Special For Newbies.

Fred Lotgering
LotCon Biz Solutions

In Lesson Three Top Search Engine Optimization Myths will be discussed. You’ll be able to sift the facts from fiction and learn some of the biggest SEO myths.

“Grab The Traffic” is taking you by the hand and show you “not just how to start”, but how to finish by driving quality traffic to your Internet Business thought 10 simple video SEO lessons. Subscribe to be aware of the next lessons!

Fred Lotgering
LotCon Biz Solutions

Lesson 2 helps you to understand how the Search Engines work. Here is it where the real understanding begins. You will undergo a crash course in how search engines work, and how your websites get into their databases. If you haven’t watched Lesson One:What is Search Engine Optimization (SEO) You should quickly go here FIRST

If you already gave then watch lesson two:

Fred Lotgering
LotCon Biz Solutions

There is money to be made from your website, but to make money you need traffic to your website, and not just any traffic, you need quality traffic. Fact is that seventy percent of all the traffic generated on the web comes from search engines.

“Grab The Traffic” will take you by the hand and show you “not just how to start”, but how to finish by driving quality traffic to your Internet Business thought 10 simple video SEO lessons.

In these video lessons, you will learn to understand SEO or Search Engine Optimization as they call like. Businesses that know how to use SEO successfully will continue to grow richer and you should be one of them!

In these lessons you will aim for the RIGHT keywords, build MORE QUALITY inbound links, optimize your website in the BEST possible way for search engine bots for the chosen keywords.

Lesson 1: What is Search Engine Optimization (SEO)?
In this first lesson SEO is described in simple words as a whole and it will allow you to see this entire business within a new light and scope. Being the introduction lesson you will be presented with what is ahead in the next nine lessons.

Subscribe to our RSS so you will not miss Lesson 2 coming in a just a few days!

Success!
Fred Lotgering
LotCon Biz Solutions