There’s no doubt that somewhere along the way that we’ve heard someone say, “The money is in the list.” Am I right? And today might be the day when you have finally come to realize that you need an opt-in list. So you started your pursuit by reading articles, did a little online searching, and maybe you have even been reading posts on your favorite forum. But maybe you’re not brand new to list building, maybe you started 6 months ago, 12 months ago mayb even a few years ago and you are paying monthly for that online account, but you’re just not satisfied with the results that you’re getting from your opt-in list.

Today’s’ audio will address both of these. You can accept this fact as truth: people have made small fortunes with their opt-in lists. And finally today you are in a place, in your heart and mind, where you’re ready to dedicate some of your time, money and resources to growing your own opt-in list.

It might be said that your list is the most important marketing tool, and whether that’s true or not – if you don’t have one you are not achieving anywhere near your income potential. Let me reveal something to you. It’s been many years since I’ve been marketing online, over a decade in fact. But it took me over 9 of those years to come to the point that I hope you are at today. And by the 10th year I figured out what I was doing wrong.

About a month ago, I was speaking with another online marketer. And like me he had been marketing online for quite a few years. What really surprised me was that he revealed he had been marketing online for 7 years without his own opt-in list. Wow! Now I suppose that I drew some comfort in the fact that I wasn’t the only one in the crowd making the same mistake. But I was really encouraged when he cracked the whip. He was able to build up a list to over 7,000 subscribers in less than a year.

Now, while a large list of subscribers is important, the quality of that list is even more important. Your emails need to be opened, read and hopefully links are clicked on. The best way to achieve this result is to begin with that end goal in mind. You want your customers to trust you and your products, so begin by writing articles in your area of expertise. Post them not only in forums, but article directory sites. This is the beginning phase of building credibility, your online identity and your brand.

Always link back to your site, so the readers are able to see what your online business is all about, and what products you are offering. Even if you’re promoting other’s products, it’s truly hard for someone to trust and believe your recommendation if they haven’t first developed a relationship with you – that’s your goal and purpose.

The next thing is to keep a common theme in the material that you send to your list. For example, if you are building a list of pet owners there’s likely no point in mailing out an offer for a new weight loss product. Since it will just confuse your readers. Keep you e-courses, product offers and other material to a common thread or theme. Again, you are building rapport and credibility with your subscribers.
Third is to keep in touch with those on your list. In the past I built lists, and many months would go by between mailings. So, when I finally did launch a new product and sent a mailing to my list, it was ineffective. Why? They didn’t remember who I was. Now how often you should mail your list will vary. Personally, I think that daily is just a bit too frequent, But I also subscribe to lists that sender mails his subscribers, typically, twice daily.

The final point today is to make sure that when you build this list, you are using a reliable online service. The small monthly fee is very worthwhile, and you will be able to make that back in profits many times over

In conclusion, it is never too late to start focusing some of your resources on building your opt-in list. So why not start today?

Let Me Cut to The Chase Here, If You Follow These Simple Steps and Start Experimenting with list building, you will see your profits explode, as you gain a true asset to your business.
Let me show you just how easy it is.

Introducing List Building Explosion: The Video Series

Don’t be intimidated by the phrase “List Building”, it really isn’t as hard as it sounds. This complete video series will teach you everything you need to know about list building.

Having an autoresponder is a crucial aspect of list building, and a huge timesaver. Learn the legalities of email marketing, and what you need to do to make sure you are following them. Videos will show you everything you need to know to get your first autoresponder up and running, including a detailed discussion of all the options available to you.

List Building Explosion will show you how to master list building, and start driving profitable traffic and sales to your website and affiliate products today…

And that all for just #1. Get List Building Explosion HERE

The Giveaway season is hot. I have twelve giveaway’s listed at Give Away Updates , all open to collect free gifts and for contributors to build their list.

Have you have ever considered to become a contributor and start building YOUR list? Here is a food selection to start with:

The Naked Giveaway
This one’s rated PG, don’t worry. It’s called “The Naked Giveaway” because it has been stripped of upgrades and special offers. I wanted to upgrade and they wouldn’t let me…LOL
Join here!

Greedy Giveaway 4.0
Expert marketer Jason James has just opened his Greedy Giveaway again to JV’s/contributors. Jason James is the guy behind Giveaway Riches, you think he’d at least know a bit about how to run a giveaway?
Join here!

Mothers Day Giveaway
Joseph Anderson and his AECNU team have opened a giveaway as a tribute to moms everywhere. Trust Joe to put together a solid giveaway with tough but fair rules to ensure that only quality gifts are allowed!
Join here!

You don’t know how to start? Get our FREE GUIDE HERE (at the left under sponsors). It explains all in detail.

Success!
Fred Lotgering
LotCon Biz Solutions

Darren Olander and Matt Koshko have been nicknamed the Traffic Masterminds. Several successful traffic and list building programs have been implemented by them. I love their Build My Downline program they launched about a year ago and is still building my downline!

Their latest program, List Surfing, combines the best parts of List Jumper (which we all learned to love), with the perfect synergy of solo e-mail marketing, surfing (viewing members sites), and banner/text advertising. The site moved in a few days to an Alexa ranking of under 20,000! This site is revolutionizing the traffic exchange industry!

As you surf (view other members websites) you are earning mailing credits to use towards sending mail to the membership. By surfing you are also staying active in order to receive unlimited traffic to your website(s)! You will also receive a few mails from the system that other members are sending out… and when you open those you will be rewarded text and banner impressions for displaying your ads throughout the List Surfer site.

They mixed and created a perfect synergy of solo e-mail advertising, surfing (viewing members sites), and banner and text advertising. You’ll soon see how this can help exponentially increase your results all while decreasing how much you have to surf. In fact, to stay active all it requires is to surf 50 sites and click 10 e-mail ads each month, that could take as little as 20 minutes and you will be active for a WHOLE MONTH! Your first month we’ll let you get active just by surfing 50 sites… and then as a free member you can show one of your sites that will get UNLIMITED rotation for a whole month or as long as you stay active!

It’s FREE to join so start earning traffic!

Success!
Fred Lotgering
LotCon Biz Solutions

Something very big is happening in the next 3 days …and it has to do with you!

You see, most Marketers could be making a lot more money if they only had more traffic coming to their website. and easy access to marketing tools that have made other marketers work easier, and made them a lot of money.

Scott Case has called in some favors from a whole bunch of top online marketers (including me…) and convinced them all to give you TONS of free Products and Services at no cost to you. -ebooks -scripts -memberships You mention it, it’s there.

Remember, this is coming in just 3 days.

Actually this is the invite for members to download gifts. Already more then 250!

It’s called the “Back To Basics Giveaway”…

What is “back to basics”?…

If you hadn’t noticed, in the past year or so, too many giveaway hosts have been focusing too much on monetizing their events and losing sight of what should be the focus of a giveaway, BUILDING YOUR LIST!

Here’s a quick look at some of the list building features of this event…
1. No ranking points for upgraded contributors (everyone will have to promote to rank) – upgraded contributors list building benefits; – Gift on the random gifts page (1st page) – Get to add 3 gifts (more exposure) – Get to add 3 text adds (passive monetization)

2. Members will not be “crapped on” with offers out the ying-yang before they even get to see the free gifts. (This means members won’t be running away screaming before they even get a chance to download your gift – no OTO’s upon sign-up)

3. Gifts MUST be a “newer” product. (no old products that you see in every event will be accepted so, members will get some excellent value)

4. Contributors who don’t promote within the first 12 hours of the Member Launch will be downgraded and their gifts removed! (If you like to join giveaways and “leech” sign-ups without giving back… go join one of those crappy events that encourage this)

5. If you do upgrade (a silly little $9.97) you will also get 100% instant commissions on all your contributor referral upgrades.

6. Old School contributors like me, who have become very picky about what events they join “will join” this event and “promote the living daylights out of it” and THAT will help YOU build YOUR list.
Contributor Sign-up Here! You have still three days to get your gift in.

Doors open Monday April 06th 2009 @ 10:00:00 AM EDT (Doors will close Thursday April 30th 2009).
Different setup, back to basics….

Join me
Fred Lotgering
LotCon Biz Solutions

The Traffic Giveaway will open its doors on March 14th and is looking for contributors now!

To get the “by Invite Only” private JV details, just go here.

Here’s How You Will Get Tons Of New Email Leads… the Traffic Giveaway 1.0 JV is going to send a TON of targeted visitors to one area where they will sign up for your traffic gift.

If you need help with preparing for a giveaway get my special guide: http://lotcon.biz/products/GiveAway/ or learn how to create your own product: http://lotcon.biz/linkto/ProductCreation or just contact me for any help.

The Theme of this Giveaway is “Traffic” so all gifts related. A niche of high interest! Nobody can ever stop learning about traffic generation! The core requirement of any business you are building.

So joun me at the great Traffic GiveAway !

Fred Lotgering
LotCon Biz Solutions

The money is in the list. True, but it is not the whole truth.

Before the list start making you money you have to understand relationship marketing.

The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that a lot of people have gotten used to getting junk!

Sure you can write anything for your subscribers, website visitors and customers with the sole intention of getting a payment. It works at times and you might get a few “one-time-paying” customers, but it will not be building trust and you might not get repeat orders.

Getting paid is nice but your long term business lives or dies based on how many people believe you genuinely want to help them achieve their goals and that the products you offer are of real benefit to them.

Responsive customers are born from continuing efforts to build a solid relationship with them. People connect with other people. Build trust.

When people sign up to your list, make your intentions crystal clear from the beginning (and not just to avoid spam complaints later). The first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and to read every single email you send them. Make sure you keep track on how the first contact (and therefore the subscriber interests) was made.

Your new subscribers have nothing to base their opinions on except for the image you (on purpose or accidentally) present to them. That’s why it’s so important to make your intentions crystal clear right from the start.

Just about everyone who joins your list will at least read the first email you send to them and make up their minds about you based on that first email.

Now it seems obvious that your first email is the most important.

Don’t leave it up to your readers to figure out why you have a newsletter because they won’t come up with a good reason. Tell them why. Tell them why they should want to be a subscriber and stay subscribed and why they should listen to what you have to say.

Evaluate your current image. How people see you mainly has to do with the type of person you purposely or accidentally present for them to see. Portray the image of someone who your readers can see themselves looking to for answers, guidance and support on the way to achieving their goals.

You have to remove yourself from the crowd and do what it takes to show your subscribers that you are different from the average free information publishing crowd.

Basically, only people who do what others aren’t doing get noticed. Relationship marketing goes well with Niche marketing! Remember, how was the first contact made? Focus your first email on the “niche” what brought you together. When the relationship is built and the trust is established you can expand the topics.

Take some time to figure out what others in your niche (your competitors) are doing so you can see how to consciously make yourself look better than they do.

Reflect that in you first emails and you are on your way to build a solid relationship with money in your list!

Fred Lotgering
LotCon Biz Solutions

We mentioned in previous posts: GiveAways are excellent Traffic and List Builders.

Mike Paetzold just released: “Easy GiveAway Plan”.

A The Cutting Edge Report That Reveals The Hands Down Easiest Way To Build Big Fat Lists Just By Getting Other People To Promote Your List For You!

And the real beauty of giveaways is you can do this all year around with different giveaways. That means you will have more people promoting your list to a much wider audience throughout the year. Just think of how big of a list you are going to end up with when you know exactly how to fully EXPLOIT these giveaways.

But you have to do it right because each giveaway only lasts for a few weeks at the most. So you really need to check out this very simple, step by step $7 action report that will show you exactly how to use JV Giveaways to add hundreds if not thousands of new subscribers to your list each month.

Get’s Mike’s report Now!

• The exact pages you need to create… along with samples and a step by step tutorial to edit them
• Three places you need to monetize and how to do it.
• How to increase your subscribers by 10-30% by adding just one simple line of code to one page yes you read that right one line of code on your page can increase your subscribers. 
• Use giveaways as a growing income stream each and every time you participate.

Yes all this for just $7 !  GET IT HERE! 

Then join me in the Merry Christmas GiveAway !

Traffic building is list building but list building is also traffic building. Both go hand in hand.

You might have noticed that many new list building programs launched during the last few months. Here are a few new ones to consider:

Build My Downline

BuildMyDownlines helps you build and explode your primary business through not only the power of regular advertising networks, but also puts the power of viral marketing right into your hands! System will help you profit from any internet network marketing company or affiliate program! It’s guaranteed ten times faster than any other builder, and all you have to do is follow a few simple steps. And it’s FREE! http://excel-mlm.com/builder

List Jumper

Discover a new approach to List building. A brilliant idea that puts YOU in control of your list even if you don’t recruit a single person or are the last person to join. You read that correctly – your list can grow without referring anyone, ever! You can join for FREE. http://excel-mlm.com/jumper

List Domino

One of the main benefits of this site is the mailing feature, this allows you to mail other members of ListDomino with your offers. However, depending on your membership level you will have different privileges. PAID membership is the lowest membership, which costs a $20 one time fee to join ListDomino. http://excel-mlm.com/domino

Viral Networks

Brand new viral site. Should launch late November or early December. It’s basically a Video sharing, safe lists and web 2.0 social networking system combined in a viral fashion. Besides that, it has a really cool revenue sharing model that will pay a share of the overall profits to active members… and since you are on of the first to hear about it, you are at an advantage. Here is the link:  http://excel-mlm.com/ViralNetworks

We will review a few more tomorrow. Don’t forget that GiveAway’s are great for List Building = Traffic Building. Here are two you can still get in as a contributor:

1. Santas Big GiveAway Event: http://excel-mlm.com/santa
2. The Thanks Giving GiveAway: http://excel-mlm.com/thanksgiving