It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Traffic exchanges

Here, you need to visit other people’s website, who will reciprocate by visiting yours. It’s not a one-to-one relationship. On an average, you need to visit about 2 websites to get one visit to yours. 

Free classifieds

Nowadays, free classified ads have lost their significance. Due to being free, many people opt for this medium for placing ads, which results in ads getting unnoticed. But trying your luck is not a bad idea. Since it’s free, placing a classified ad is good. Who knows, you might get a visitor! 

Press releases

Your website will be overloaded with visitors when the website is printed in a press release. But your press release must be written properly, and not just like an on-the-face advertisement. This works! 

Resource box

A resource box involves you putting a link for people to click on. But ensure that the site you wish the readers to visit is in relation to the article of yours. A resource box can get good traffic to your site, and it should not be considered an unimportant option.

Title tag

A blog must have an attractive title in order to get a good ranking in the search engines. The title plays a vital role, but the actual post must be well-written and informative as well. That will get your site good traffic. 

Submission to directories

Though the submission of your blog to the various online directories is a monotonous job, it is very important since it goes a long way in increasing the blog popularity. Every directory that you submit the link to, results in better rankings. 

Link Exchange partnership

You can put your website’s link on another good website, and allow the webmaster of that website to place a link in yours. By this, both the parties gain. 

Tell-a-friend

You can place a “Tell-a-friend” script on the website, which would help you get more traffic as visitors might recommend your website to other people. 

Paid reviews

There are many freelancers out there, so you can surely pay someone to review your blog. This is a great way of exposure for those who are new to blogging. 

Re-visits

You can turn the one-time visitors to regular visitors to your website by recycling of traffic. You can direct them to many sites at a single instant. 

Error page

You can design a 404-error page for your site. A link can be placed in that website, which directs the visitor to the main website. 

Promotion

If you’ve liked a product that you’ve used, you can leave behind a testimonial and put a link to your website at the end. This will get adequate traffic to your site. 

Offers

You can offer the visitors free gifts. For instance, a free e-Book would do the trick to get greater number of subscribers.

Customer support

If you offer your customers good support, they will refer you to others and this will increase your popularity manifold. 

Commenting

You can comment on blogs, and put a link to your website at the bottom. This can build traffic very well.

Screensaver

You can make a good screensaver for your company, and make it attractive. The company logo can be placed in the screensaver for branding purposes. 

Keywords

If you have any profile on the internet, put necessary keywords and give back a link to your website. 

eBay

Selling any item as a charity auction on eBay will result in the charities linking back to your eBay auction, and also to the main website.