You’ve probably heard about Article Marketing. In fact, you may even be sick of hearing about it. But are you doing it? The reason that you hear so much about it because this marketing technique works!

Yes, Article Marketing builds Traffic slowly. There are faster ways to get traffic. But, when you build traffic using this method, you are also building your credibility. You are drawing responsive people to your site, and if your site is doing its job as well, and you get those people on your list, you can draw them back time and time again.

If you are not collecting email addresses at your website, the traffic that you bring to your website  is essentially wasted. By building an opt-in list, you can bring traffic back to your site over and over again, and this is essential to online businesses. Email addresses and first names should be collected with an opt-in page, or with subscribe boxes located on every single page of your website (but certainly on your home page)!

Now, let’s start generating some traffic with articles. The concept is that you write an article, which should be anywhere from 350 to 750 words in length. You include an author’s resource box at the bottom of your article, and your website link is included in that resource box. You submit the article to article directories and ezine publishers.

If you can’t write, you can get article written for less than $10 each by a ghostwriter. If you don’t have the time it takes to submit articles, you can hire a service to do that for you as well. It is essential that you do article marketing, because it is viral. Your articles will be used on other people’s websites, blogs, and in their ezines – spreading the word about your site. So start writing, we will get you in one of our next modules a list of sites you can use to submit your articles.

Again, this is slow, but it is an effective (and almost free or  very low cost) method to generate traffic. But no matter how slow it is, it is essential to your overall online business because of the virility of this technique, and the credibility that it gives you.

Write and submit at least one article, each week.

 Fred Lotgering

LotCon Biz Solutions

http://www.lotcon.net