So just HOW MUCH traffic is enough? Do you need 100’s of visitors? 1000’s of visitors?

Successful web site traffic is never JUST about HOW MUCH traffic you can bring. In fact if it was only about how many visitors … you could drop a few hundred bucks and bring in hundreds of thousands of the least expensive visitors possible … and you’d be done.

NOT!!!

Here’s the key. You need the RIGHT type of visitor (whether it’s paid traffic or free traffic.) That’s because if your traffic isn’t interested in the product or service you’re selling, then there’s no hope at all of making any sales.

Let’s relate this to the offline world. Let’s say you own a small retail store that sells landscaping products (for example topsoil, mulches, and other ground covers.)

But if the people who walk through the door live in apartments, then chances of making a sale are slim to none.

To sell your landscaping products … who would need to walk through your door? Can you describe your customer?

A successful philosophy starts with the mind of the consumer. What do they want? What do they need?

This is exactly the process that an ONLINE marketer needs to do when deciding what type of traffic to bring to their site.

So let’s go back to the online world now.

Take a look at the product or service that you’re selling, and of course we’ll make a step of faith here that it’s something that people do actually want to buy.

Since buyers are looking for solutions to problems, then you need to know, where do they go when they want information? Yes, they’ll be doing some searching on the internet. They’ll go to their favorite search engine and start looking for some free information.

To get YOUR information into the results, you need to address their problem, and this can be done in an article, a blog, a youtube video, a podcast or any other CONCISE form of sharing information online. Be sure to ALWAYS include a call to action at the end of your info-piece because your goal is now to bring that CAPTIVE AUDIENCE back to your web site.

One of the ways to encourage them to come to your site, is to offer a free report or e-course series. Develop some credibility and rapport with your new lead, and then work on converting them to a buyer as a second step.

Traffic sources like youtube, forums, article directories and podcast directories are excellent in producing targeted free traffic. And although in the beginning it may only produce hundreds rather than the thousands you are hoping for, always remember that every one of these visitors is HIGH QUALITY because they are already targeted to your market or niche.

Here’s a rarely used leverage in Internet Marketing community today but is often used in commercial sites with tons of effective results!

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing (there is a separate chapter on this topic alone towards the end of this book). Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell-A-Friend Script
One of the easiest methods in viral marketing is using a Tell-A-Friend script. This is a simple programming script that you can attach to the programming of your website. Generally, Tell-A-Friends scripts are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a Tell-A-Friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell-A-Friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another Tell-A-Friend script.

Then the process begins and REPEATS again. As more people use the tell-a- friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell-A-Friend Script Availability
A Tell-A-Friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a Search Engine and type in the search box “Tell-A-Friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a Tell-A-Friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a Tell-A-Friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a Tell-A-Friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

SEO Lesson 4: Steps to improve your website Search Engine Optimization
Lesson 4 takes all the knowledge gathered so far and put it into practice. This is the lesson that teaches you how to effectively conduct the SEO process to improve your website’s ranking, or SERP’s (Search Engine Ranking Position).

Facts On Search Engine Marketing. A Video Course So Simple, Straight Forward And Quick Special For Newbies.

Fred Lotgering
LotCon Biz Solutions

You must have heard about Forum Marketing. But are you doing it? This is a simple and cheap marketing technique is that works and generate traffic!

Forum marketing is important but it builds traffic slowly. To do forum marketing, you find good, well populated forums that relate to your niche. You simply participate in those forums, and include a signature file at the bottom of all of your posts, that lead people to your website. Forum marketing does not take much time at all, once you’ve found the forums that you want to participate in.

Again, this is slow, but it is an effective (and free) method to generate traffic. But no matter how slow it is, it is essential to your overall online business because of the virility of this technique, and the credibility that it gives you.

Make it a routine, participate in forums (using your niche) on a daily basis, posting one message in each forum per day, using a signature file that will bring people to your website.  It is important to design your signature optimal.