What Is Content Marketing And How Can You Use It For Business Improvement?

Digital technology is changing the way businesses are being conducted today. The market fluctuates constantly swaying to the emerging technologies that bring forth versatile marketing strategies and solutions that could boost business in various ways. Advanced digital technology offer businesses a greater web presence and more business opportunities in new uncharted territories online and offline.

Content Marketing Dynamics

Marketing Basics Blog TrafficModern businesses, big or small, must engage in dynamic SEO strategies to remain relevant in the market. This adoption of SEO dynamics helps businesses develop increased brand awareness with higher business value of its products and services. Under SEO, content marketing is highly effective in attracting traffic to the web business site with high quality information that is value-added to web consumers.

Under the SEO umbrella on Internet marketing, content is king to woo targeted traffic to the website of businesses. Content marketing focuses on the efficient creation and delivery of high quality content with which web consumers desire to enhance their own lives and careers. This form of marketing approach could be incorporated in various forms for the best effects and business outcomes. Great content through content marketing strategies could be in the form of blogs, useful articles, entertaining videos, up-to-date market reviews, appealing graphics or images, and latest market news of interest.

Superior quality content is highly desired for content marketing to be effective in its objective of drawing more web traffic to the business website. However, besides great content, strategic distribution must be viewed with equal emphasis to reach the targeted market circles and beyond. This would generate more web traffic to the website with a wider market influence in promoting the brand across a bigger perimeter.

Social Media Platforms

Social media networks form the best of distribution channels for great content delivery to targeted niche markets in promoting the business brand and offers. Social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Instagram form excellent online marketing platforms in attracting more potential business leads with their millions of subscribers.

Thousands of web consumers ply these social media platforms daily seeking for new and relevant content in various avenues that include the likes of online forums, webinars, chat rooms and videos. As more web consumers spend longer time on the Internet, businesses have more opportunities to connect with their desired niche markets that are receptive and supportive of the brand and business offers.

Businesses that desire to remain competitive in the market with increased sales and bottom lines must manipulate social media dynamics in their marketing strategies to enjoy the competitive advantage. This includes selecting the best of potential customers to boost business sales and brand awareness in the market for greater business outcomes.

Major Benefits of Content Marketing

The apt deployment of content marketing offers many business benefits to propel the business forward slicing through the thick and thin of market competition. One of the major benefits of content marketing is building brand awareness where more audience is engaged through the informative and useful content distributed across various channels.

Creative and innovative marketers could leverage on the myriad of distribution channels in and out of the Internet to promote their brand and business content effectively in drawing more traffic to their websites. As more audiences are engaged through the quality content distributed, consumer support grows with more sales and approval. Industry authorities and market leaders take on a higher respect of the company that is viewed as progressive and dynamic with innovative marketing tools and strategies implemented.

Search engines are bound to perk up to evaluate the website with higher rankings to draw more attention from interested web consumers, industry authorities and even competitors. The higher page ranking serves to attract more web consumers who are more likely to click on the company’s link and be directed to the company’s website.

Web consumers today are highly influenced by the high web page ranking generated by top search engines. They are likely to click on web links that are positioned higher at the top of the first page of Google’s SERP listing. Hence, more and more businesses are very eager to get onto the good books of top search engines like Google to enjoy more organic traffic to fuel their business.

Audience Engagements

One of the most effective ways in improving business and brand awareness through content marketing is to have quality content that would attract and engage targeted audiences. Business owners and marketers could manipulate superior content in engaging with targeted niche audiences to keep them interested or open towards the brand or business. Special marketing incentives could be generated from content marketing to be offered to targeted niche audiences that would boost business sales and bottom lines.

Creative content is always sought after by web consumers to enrich their own lives and careers; content marketing proves to be very versatile in distributing the best of contents for potential business customers to be more aware of the brand and its potential offers. Good contents help open up web consumers’ interest to fan the flame brighter in understanding the brand and products or services. An open platform for discussion, debate, query and solutions could be established through good content marketing with quality content that inspires or triggers consumers’ interest towards the brand and business offers.

A personal audience engagement is easy to be established through content marketing if the marketer makes time to prioritize this important aspect of dynamic marketing.


Aggressive business owners and marketers today have a host of dynamic marketing tools and strategies at their disposal to impact their targeted niche markets and beyond in building their brand awareness in the market. The availability of content marketing draws more traffic to the web business site through creative marketing strategies and platforms.

It is easy to win more organic traffic to the web business site if business owners and marketers are well aware of the potentials of content marketing to be manipulated aptly through various dynamic channels on the Internet. Creativity and diligence hold the key to a successful content marketing campaign for any business today.

Free Traffic Generation Resources You Haven’t Seen That Won’t Cost You a Dime

The budget is always a strong contender in any marketing endeavor to a business in any industry. Hence, it is not surprising to have marketers or business owners looking for free traffic generation resources or solutions to boost their business. Most businesses today get on the Internet to enjoy millions of potential customers who have purchasing power to keep their business alive or dead.

Internet marketing is highly deployed to generate sales through identifying potential leads from across the Internet. Big bucks are possible for any business employing the right marketing strategy in generating effective potential leads that become effective traffic for the business. Business owners and marketers are seeking free resources to generate traffic that would boost their bottom line quickly.

Traffic Generation

All businesses must be active in generating sufficient traffic to their website for survival in the market that is increasingly competitive. Various Internet or online marketing strategies are implemented to create more exposure on the brand or business offerings with the right tools and resources. Effective marketing strategies are highly sought after to be implemented in any marketing campaign for more sales and profits. The market is flooded with many options which may leave marketers and business owners confused or indecisive.

Traffic generation tends to bring about lead generation where the web consumer directed to the web business site is captured as a potential business lead. If this process is successful, the potential lead becomes a potential customer who patronizes the brand or business in a lot of sales to generate big bucks for the company. A visit to the website is no longer viable until sales are executed. This is the main intention of every business that seeks to have more traffic coming to their website.

It is every business’s primary objective to convince potential leads to become potential business customers through an opt-in feature at the website that allows the marketer or business owner to secure the consumers’ contact information such as an email address to create a link or connection.

This is part of the capturing of lead process which would lead to higher profits if the marketer follows up diligently with every opt-in subscriber in developing a strong relationship of trust, confidence and support.

Free Traffic Generation Options

Many businesses today are sprouting out on the Internet without much capital to sustain themselves unless they become profitable quickly. This is where many seek free traffic generation methods to produce a high traffic volume to their website.  But there is always a trade off where cost and time are implicated.

Companies that generate traffic personally must have the expertise to execute this important activity constantly as a steady stream of potential business leads is required to sustain business. Those without a strong cash flow or budget would have to resort to a personal endeavor even if the expertise is lacking.

Outsourcing would be preferred with the urgency of time and results as lead generation and website traffic, production could prove tedious and time consuming. Marketers and business owners may be freed to execute other important aspects of the business such as new product or service development or upgrades.

The market may offer many free avenues of traffic generation, but these are effective only if they are well understood to be deployed. A lot of creativity is required to manipulate free resources to ensure effectiveness and efficiency. Again, time and effort would be required to ensure success with free traffic generation resources.

1) e-Book

One of the most dynamic and free resources in generating massive web traffic is through e-books. Marketers and business owners who are able to create quality e-books with useful contents such as up-to-date, relevant market reports or successful home-based online business tips and tricks would enjoy higher traffic to their websites.

A well designed e-book must contain high value that is worth grabbing to attract potential leads as potential customers to the business. Marketing this dynamic freebie is easy if its contents are useful and relevant to readers. The e-book could be uploaded to the Internet to generate traffic that boosts the business sales and profits.

2) Video Tutorials

Videos are entertaining promo entities if designed and developed creatively regardless of its professionalism. Simple and cheap tools are available today to produce promo videos that are fun, useful, informative and relevant to viewers who would incline towards the brand and business readily upon viewing such videos.

Free tips and strategies offered in a delightful and interesting presentation on the video would be viewed as valuable and noteworthy to seek more in the future for extra benefits. Creative contents tend to win viewers over as potential leads for the business which becomes the desired free traffic for the business.

3) Forum Participation

Marketers and business owners need to be more proactive with a wider exposure of self and talents in order for their brand and business to grow and explode in the marketplace. No light hidden under a bushel would be seen unless the bushel is removed. Marketers or business entrepreneurs who are passionate about their business must stand out in the market as industry experts through an active forum participation that would secure the respect from market authorities, industry leaders and ordinary consumers.

A strong standing in the market would draw more traffic to the web business site as relevant and valuable information is posted in online forums. Greater market credibility is generated when marketers or business owners become online forum experts in their industry.

4) Blogging Endeavors

Well written blogs with quality and useful contents on the brand, business or products would secure blog readers’ favor with a demand for more. Good blogs are highly in demand with contents that would offer the right advice and course of actions that benefit readers. Marketers or business entrepreneurs who write well should indulge in blogging to win more consumers who are seeking relevant solutions to their problems at hand.

Such free traffic generation endeavors do not cost a dime; only time and effort with a little creativity to achieve the goal.

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Now That is Something Different … and Fantastic

I just joined a new mailer program that really is taking a whole different approach than anything I have ever seen before. Trust me, I belong to a lot of programs.

The new program is Legends Mailer by Janet Legere and Matthew Graves. Janet and Matthew have over a quarter century of combined experience in earning full time incomes online, so you can rest assured that they know marketing. Both also run successful coaching and training programs for beginners, so they know what we need to succeed.

What makes Legends Mailer so different is that it is much more than just a mailer. It is also a powerful marketing funnel for a very popular online program called The Legends Network. If you are promoting The Legends Network, it functions as a full-blown marketing funnel with autoresponder series and training videos to educate and motivate your downline in the mailer to join under you at The Legends Network too.

Premium Members can even use the high-converting marketing funnel created for The Legends Network as a completely stand alone program separate from the mailer. Put traffic into the top of the funnel and signups for The Legends Network come out the other side.

There are big advantages to using Legends Mailer, even if you are not part of The Legends Network. With the ties to The Legends Network, the membership is made up of buyers, who are used to paying for the products and services that you are offering. These people see their online activities as a business, and business requires investment.

All that means high activity and responsiveness.

I almost forgot to mention that the site also pays 40% commissions directly from JVZoo and Premium Members get their payments instantly in their PayPal accounts. No waiting for your cash. You get it NOW!

With an experienced and caring pair of owners, high converting traffic, and 40% instant commissions, the time to join Legends Mailer is NOW!

Maybe time to signup before it moves it to the new site! Get your link into place.

To stay connected, we recommend moving your content and posts to your new profile on Yahoo!. After July the 12th, you will not have access to anything on 360°.

Blog Posts: You can move your blog posts to your new profile in just one click! See your options.

A video explaining the sign up process is below:

I have been looking a little more into Social Networks with an income opportunity. I’m in Yuwie and Wowzza. Both still giving me some visitors and a few contacts.

Internet Marketers do join Social Networks for Name Branding and Building Traffic. Face book, MySpace, YouTube, etc. are “must join” for Internet Marketers. What about Twitter? Are you building your Twitter followers? Using and trying every tool available? Or are you using Twitter just to socialize? Or are you just hoping for more traffic and maybe some product sales?

I joined Sqip Social network a while ago. They were behind schedule but are making steady progress. Now there is a lot already available in SQIP. NOW it is the right time to join! It’s FREE anyhow! Start building traffic to your choice of domain in your profile. Upload some of your marketing video’s and podcasts. Set up some classifieds (yes FREE). Do it now when there are only 30,000 members. You get the best exposure NOW before the masses are coming in. Get positioned! All FREE!

Until Sunday May 24 you get some free PEP’s if you join free. Who knows what value they might have a few years from now!

As a FREE member you also have an income opportunity. That will play well for the masses.

Over the coming weeks and months you will see many new developments in Sqip and I think you will love what you see being introduced.

But right now there are lots to explore and play with!

Some sites and features are not available yet but will be just as soon as the developers have completed their work.

Check out the Member Reward Program for info on how you can make some money with Sqip.

The Sqip Member Reward Program is FREE to join.
Commissions: You can earn 5% commission on purchases made by anyone in your referral network.
Your referral network can be 10 levels deep with unlimited members on each level.

This is ongoing, residual commission from multiple services, upgrades and products on offers within Sqip. Please see the info in your back office area after you login.

There are no qualifications or purchases required before you earn commission.

Commissions are credited to your account in real time & paid out every Friday.

So, what are you waiting for, start building FREE traffic (and maybe some bucks) by joining the SQIP Social Network Community!

See You There!
Fred Lotgering,
LotCon Biz Solutions
Boost Your Twitter Followers!

Lesson 7 explains about boosting your SERPS in Google and ranking in other search engines. You will learn about SERP’s (Search Engine Ranking Position) and how you can raise your SERP’s. Given that there are so many techniques available, you will learn how to focus your energy on the most effective ones.

Video 7: SERPS (Search Engine Ranking Position)

Have you watched the previous lesson?

SEO Lesson 4: Steps to improve your website Search Engine Optimization
Lesson 4 takes all the knowledge gathered so far and put it into practice. This is the lesson that teaches you how to effectively conduct the SEO process to improve your website’s ranking, or SERP’s (Search Engine Ranking Position).

Video 4: Steps to improve your website Search Engine Optimization

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Fred Lotgering
LotCon Biz Solutions

When you build your list, you will use autoresponders forms to catch the subscribers name and e-mail.


It’s amazing to me that so many list builders aren’t take advantage of the extra traffic they can get by using all the options the autoresponder program offers.


Just tonight I signed up for some freebies and reports through several auto responders. Those builders used the professional services from GetResponse and Aweber.


During the subscription process the standard GetResponse and Aweber “please verify” and “thank You” pages popped up. I just couldn’t believe it, that are professional list builders paying for professional services.


Both services allows you to use your own verify and thank you pages. The standard pages are on the autoresponder server, the customized verify and thank you are on your server or servers (or websites). You can actually decide wherever you want to put them. Those are two hits counting to the traffic totals of “your” websites. Now put some graphics on those pages. Nothing wrong using some graphics stored onto some other of your websites.


Get the picture? By using your own “verify” and “thank you” pages you can create additional FREE hits to several of your websites. Not only this, on those two pages you can relay information, try to sell something additional, ask them to click some other links (….more traffic…) etc. etc.


This is also valid for promotional banners. If you don’t understand this leave me a comment and I explain.


Fred Lotgering

LotCon Biz Solutions