Why start podcasting? Because first and foremost, you’re creating alliances and forging relationships with experts in your niche. You’re helping them to get more exposure for their brand and they’ll love you for it.

Second, you’re gaining a wider audience as those experts tell their lists about your podcast. (HINT – Add opt-in forms to your podcast pages.)

Third, you’re building your own credibility by being associated with these experts.

But don’t you need fancy software or an expensive service to podcast? Actually, no. If you’ve got a phone and a computer, all you need is a service such as Blog Talk Radio and you’re in business.


You can get setup in minutes, they’ll archive your files and they make it easy to share. Decide what you want to name your show (catchy and/or descriptive is good) and choose your target market.

Then choose your experts to interview. Whose websites do you frequent? Whose books do you read? Make a list and reach out to these people. Start with B listers and work your way up to A listers so you can get some experience before interviewing those you consider to be the big dogs of your niche. If you start with A listers, you’ll find they’re difficult to pin down when you have no track record. And if they do agree to an interview, there’s a good chance you’ll be too nervous to do a really decent job. So get some experience under your belt and THEN approach the bigger names.

If you’re having trouble finding guests, visit sites such as Help A Reporter to find experts who want to be interviewed.


When approaching people, tell them you are the producer and host of your  show. Tell them you’re a fan and you want to interview them. Then prepare for the show so you know something about them and you especially have a great list of questions to ask.

Consider limiting your show to 30 minutes or less. It’s easier and frankly less tedious for everyone involved (guest, listeners, you) if you don’t blather on for 2 hours straight, especially at first when you’re still getting the hang of this.



The traffic already exists, either on other people’s sites or through online connections, that are plugged into terminals that go directly into a person’s home or office. In this respect, you don’t have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It’s these links that will bring traffic from one area of the WWW to your business website.

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines.

Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That’s one way that water is moved across the network of tributaries on the Internet.

The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.

Lastly, another way that is not as natural as the two ways mentioned above is to pay someone to come in and dig a tributary, or tons of links back to your site. If you do this through marketing strategies like affiliate and referral programs, it’s considered okay. If you do this through spamming and coercion, you’ll end up getting into legal trouble. It’s important to note that when you are trying to get attention to your website, what you do has to fall between good, legal behavior. Cybersquatting on someone else’s trademark name as your domain name to grab traffic, for instance, may be doable, but it’s going to get you into trouble and should be avoided.

Tomorrow we will take this a step further towards targeted traffic! Stay tuned.

ezArticlelink is a one-way website link building system that helps YOU to build unlimited backlinks to YOUR websites and webpages through its ever-growing article network

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Sign up now, there is no sales pressure to upgrade until the launch date of February 17 (currently in pre-launch for JV partners only). You can even continue your FREE silver account.

There is a great one life-time offer available during this period and you can also lock into a discounted monthly fee during this ezArticlelink JV partner period. There is no upgrade pressure to a ezArticlelink lifetime gold or monhtly membership account. You will continue your FREE ezArticlelink Silver account after the launch.

Traffic Eruption just launched a few days ago!.

Traffic Eruption grants you access to F*R*E*E* Traffic Worth $1000!!!
That’s LOADS of Traffic to your sites just for signing up…..

Just go here as fast as you can, and hope the fast action bonuses
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You can use this FREE Traffic to…

==> Build A List
==> Promote Affiliate Offers
==> Sell Your Products

One of the best in its kind with lot of free extra credits and traffic building links.

Join as GOLD member, free, as long it is available. JOIN HERE!

Using Traffic Eruption is very simple. The best part is you don’t need to change anything you already do — if you use and promote websites, yours or as an affiliate, just transform your original links into Traffic Eruption links in seconds and BOOM! You’re earning free traffic and advertising! Let’s take a closer look at how it works… http://www.lotcon.biz/linkto/TrafficEruption

Just launched. TE Toolbox is FREE to join.

Three of the most recognized names in the Traffic Exchange industry have come together to re-launch
TE Toolbox today. They are Tim Linden, Jon Olson, and Paul Kinder.

The end result? An absolute must-have resource for online marketers that goes way beyond just the
realm of Traffic Exchanges and into the needs of every advertiser online…

TE Toolbox is the result of three top marketers teaming up, sharing their secrets, and
developing their ideas and methodology to create THE perfect system they now use
themselves each and every day to answer all these questions and build their online
businesses and the very best part is….

You get to share it free!

With the free trackers and rotators you can discover….
– Which traffic exchanges waste your precious clicking time by delivering no results.
– And which traffic exchanges get you tremendous bang for your buck!
– Which safelists to avoid because signups are rarer than sightings of Haley’s Comet!
– Which List builder top ads hoover up signups galore.
– Which solo ads make you the most money.
– Whether your favorite splash page is really your best for signups.
– How well your squeeze pages do compared to splash pages.
– Which banner brings you more exposure.
– Where to best place your banners to get best click thru.
– And so so so much more.

You get a push button simple, point n click, step by step all in one system that you can start using for FREE right here, right now! Get a FREE TE Toolbox account NOW.

Traffic Buddha is a new site that says it guarantees more web visitors and online advertising with very little effort or cost. More importantly, it promises higher CONVERSIONS–signups and sales. So I decided to put it to the test…

My first impression was the site looks professional and clean, with an attractive look and feel. It is easy to read and understand. Joining the site was easy and painless–they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive–I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes. Inside the site, you create links and ads–the links you simply enter any URL links you use into the generator and it transforms them into “Traffic Buddha” links. You create ads for anything you want to promote using the Traffic Buddha Ad Generator, which is very easy to use. You can create as many links and as many ads as you like. And they are organized in a logical way–links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference. Also, since the link generator is the tool you’ll use most, it is also right at the top of the main page when you login. Very smart!

After you’ve created at least 1 link and 1 ad you can start to generate traffic. Just use and promote the new Traffic Buddha link instead of the original source link you had. Every time the Traffic Buddha link is clicked, the page loads followed by a small ad window in the lower right corner. It displays 3 ads PLUS an image with your affiliate link that goes back to Traffic Buddha. So if anyone clicks the Traffic Buddha image they see the site, and if they signup they become your referral. It’s a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your Traffic Buddha links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members’ links get clicked. So the more clicks, the more times your ads get displayed.

And this works virally–meaning as you make referrals into Traffic Buddha (either by promoting it or just using it and visitors click the Traffic Buddha image on the ad window to join) you also earn ad credits on THEIR link clicks. And this works up to 5 levels deep. So you can create a massive amount of free ad views and web traffic by referring others to Traffic Buddha also.

I didn’t get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated–my links got clicked, I earned credits, and my ads got displayed. Traffic Buddha even tracked my results so I know how many clicks and how many ad displays. That was an impressive unadvertised extra feature.

There is one more benefit and feature which might be the best of them all–downline emailing. You can email your downline with offers, promotions, or whatever you like, and here is where Traffic Buddha really shines. They took time to make the emailing often enough that it’s valuable as a user, but no so often that it’s a burden to your downline. But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again. Now THAT’s cool.

Overall I have to say I am impressed with Traffic Buddha. It is simple yet powerful, and delivers on its promises. Highly recommended to anyone who wants to increase traffic and advertising.

See it and join here:

Fred Lotgering
LotCon Biz Solutions

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

A properly installed WordPress Blog is one of the BEST traffic generation tools on the planet.

One of the most effective and proven ways to generate targeted traffic to your home business website is with a blog — not just any blog, but a locally hosted WordPress blog.

WordPress is the blog of choice for TOP internet marketers, regardless the niche or market. WordPress has numerous, high impact plugins and designs to choose from. Mike shows you with WordPress Made Easy how to cut through the clutter the quick and easy way, save time, save money and eliminate frustration — simple as 1, 2, 3 to get YOUR BUSINESS BLOG going in less then an hour!

So we just upgraded our blog to WordPress 2.8 and optimized it with plugins etc. as described in Mike’s WordPress made Easy! Several “How To” video’s are included in his package!

You should upgrade and optimize too!

Fred Lotgering
LotCon Biz Solutions
P.S. Mike has a special $20 off promotion of WordPress Made Easy until June 13th !!

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.