Get Traffic with three Paid Traffic ServicesChoosing which paid traffic services to use for your online advertising can feel like a crap shoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning.

The type of business you own has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today.

#1: Facebook Local Awareness Ads

Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day. You probably already have a Facebook page, but if you’re not also using some of Facebook’s paid advertising options for local businesses, you’re missing out on some concrete and affordable ways to attract new customers to your website.

While social media offers an easy way to reach out to users wherever they live, local businesses need to be able to focus their advertising on the people who are most likely to turn into customers. Facebook Local Awareness Ads are a great way to do that. To run one, all you need is a Facebook page for your business that includes your street address. Facebook will take care of the targeting based on your zip code. Of course, you’ll need to write a good ad and include a compelling image – but after you do that, Facebook offers an array of ways to engage with customers using their call to action buttons:

  • Message Now is a button that lets customers send a private message right to your inbox, which can be great if you want to encourage questions.
  • Call Now is a button that allows mobile users to call your business with the click of a button. It’s a very important feature to consider if you feel that the majority of your customers are accessing social media on their mobile devices.
  • Get Directions lets customers get interactive directions to your business using their mobile devices.
  • Learn More will redirect customers to the page of your choice on your website, allowing you to share valuable information with them or encourage them to sign up for your list.

All of the above options can help increase traffic to your site. Because Facebook ads are pay-per-click, you get the benefit of exposure because many customers who see your ad might not click it. It might be tempting to think that a customer who doesn’t click is one who found the ad to be ineffective, but remember – many customers need more than one engagement with a brand before they make a purchase. A customer who sees your ad several times over the course of a month may walk into your store one day without ever having clicked your ad.

#2: Google Display Network

The second ad option to consider is the Google Display Network. Google AdWords is still very popular, but ranking for search can be difficult. If your site isn’t already near the top of the list of search results for your chosen keywords, Google Display Network makes a nice alternative to AdWords.

The Google Display Network is a broad network of Google properties and third party sites that display ads purchased by Google advertisers. For example, instead of appearing on Google’s list of search results, your ad might show up on Gmail, YouTube, or any one of thousands of third party sites. You don’t have to worry about ranking for search for your ad to display, which makes it a practical option for start-up companies or those with a lot of local competition that make winning an AdWords auction a tricky proposition.

One nice thing about the Google Display Network is that you can use it for traditional advertising or remarketing. If you notice that your website has a high bounce rate, then remarketing might be the right option for you – and using the Google Display Network gives you the opportunity to reach people who abandon shopping carts or fail to opt-in on a wide variety of sites.

#3: Bing Search Ads

The usage of Microsoft search engine Bing still lags behind Google, but that can be a very good thing when it comes to advertising local businesses. Bing’s traffic isn’t as high as Google, but it’s high enough to make it worthwhile. Because it’s smaller, the prices to bid on keywords tend to be more affordable than they are on Google, which can put popular keywords in range for small companies.

One way to weed out some of the competition when it comes to keywords is to focus on local keywords when you place your ads. For example, it’s going to be a lot easier to rank for a long-tail keyword like “Emergency Veterinary Care Seattle” than to rank for “Emergency Veterinary Care.” If you use the latter, you’ll be competing against thousands of veterinary practices worldwide. If you use the former, you’ll only have to deal with the veterinary practices that are in your immediate area.

Another fact about Bing advertising that’s often overlooked is the fact that Microsoft also owns two other search engines, Yahoo and AOL. While their market share has slipped thanks to the rise of Google, a lot of people still use them. When you pay to advertise with Bing, your ads will display on AOL and Yahoo, too.

One final thing to consider about Bing is that they offer easy import of your information from Google AdWords – a nice option if you have been using AdWords and want to switch. They offer very similar targeting options to Google, and often at lower prices.

 

Other good advertising options for local business include social media sites such as Twitter, Instagram, and Pinterest, as well as mobile marketing if you want to attract mobile traffic to your site. However, the three options listed above have the greatest probability of getting you the web traffic you want to see as a result of your advertising.

FreeWebTraffic_Design1_01
Who doesn’t want traffic for their websites, especially if it is free? Use the following best practices to create an almost never ending stream of fresh traffic sources.

  1. Share your blog posts across all of your social media sites.
  2. Publish new content regularly, remember content can be blog posts, images and videos.
  3. Start commenting on top blogs in your industry or niche.
  4. Reply to comments on your own blog.
  5. Connect with your top commentators and build a relationship with them.
  6. Ask top bloggers to write a blog post for your site.
  7. Create and upload videos to YouTube.
  8. Use your Google Account.
  9. Join top groups on LinkedIn, Facebook and Google+ and become an active member.
  10. Join related forums and again be active by answering questions and offering advice.
  11. Study your Analytic s regularly and act on your results.
  12. Use search engine optimization techniques on all of your content.
  13. Add links to all of your images and videos.
  14. Create a blogging calendar so you know exactly what to write about.
  15. Publish regularly, schedule posts in WordPress so you are always ahead of the game.
  16. Use PLR, private label rights, material to help you create content quickly.
  17. Use content curation methods when you are lacking for ideas of what to write about.
  18. Share and like other blog posts and videos as well as your own content.
  19. Email your list and let them know about your latest and greatest blog post.
  20. Use keywords in your titles and headings.
  21. Make use of tags such as Heading 1 and Heading 2.
  22. Create a Facebook or Google+ group in your niche. Add advice and leave links back to your site with additional information.
  23. Join blogging communities and connect with others in your industry.
  24. Look for top blogs and offer to write a guest post for them.
  25. Create your own videos and publish to your channel regularly.
  26. Answer questions at Yahoo Answers, Quora and Ask.
  27. Add your site to directories.
  28. Subscribe to blogs via an RSS Reader so you always have access to the top blogs in your niche.
  29. Make use of In Page Analytics.
  30. Remember that free traffic takes time to build.

By using as many of these tips as possible you will start seeing an increase in getting free traffic to your website. Just remember to keep on using these best practices so that your traffic does not dwindle over time.

 How to Get Traffic From SlideShare

How to Get Traffic From SlideShareSlideshare gets about 78 million visitors a month and has an Alexa Rank of 123. It’s possible for even the little marketer to get featured if your presentation is good enough. Plus the competition for eyeballs isn’t all that great, which means you can get lots of traffic.

In fact, as I’m writing this, I see 4 slide shows that were posted just 1 day ago that all have over 100,000 views. In one day! Of course these videos were featured, something you should aspire to when making your presentation.

How Do You Make a SlideShare Presentation?

First, you need either PowerPoint for PC, Keynote for Mac or the free alternative – OpenOffice.

Next, choose your topic. If you’ve got a blog, look at your posts and find the most popular ones – the ones that were commented on the most and shared the most. These are topics people are obviously interested in.

No need to reinvent the wheel or get all fancy with your information. Just like a blog post, you’re looking for content that is helpful, informative and hopefully entertaining.

Make an outline for your presentation – sort of a bullet point summary of what you want to say.

Source your images. Don’t skimp on this, because on SlideShare the images and presentation can count for more than the actual content. Make sure you don’t infringe on any copyrights when locating your images, and give credit to image sources in your SlideShare description.

Choose large images that really capture the eye, and preferably images that also evoke emotion. It’s much better to have a small amount of text on a large image, than a lot of text and a small image.

Remember: This is a slide show, not a book. Lengthy paragraphs should either be shortened or broken into several slides.

Don’t use bullet points, at least not the way you’re used to using them. If you have bullet points, place just one point on each slide. Get rid of any bullet points that can’t hold the viewers attention on their own.

Choose fonts that are easy to read but also interesting to look at.

Make your presentation 800 x 600 – it’s the perfect size for SlideShare.

Your Cover Slide Is Your Ad For Your Presentation

Put your very best, most captivating picture on the front. Remember, people can only see the first slide before they open your presentation, so make it a doozy. Your first slide has to sell the viewer on clicking on your slide show. If it doesn’t, you won’t get the view.

Insert a link to your blog in your last slide, along with a strong call to action. You can insert a live link in your presentation (URL with anchor text), along with spelling out the URL for those who don’t realize they can click your link.

Name your presentation with your keywords or keyword phrase. For example, How-To-Bake-A-Cake or 9-Ways-To-Increase-Conversions. SlideShare will then likely take your exact title and place it after the .com for your URL (known as the slug.) For example, www.slideshare.net/sue/how-to-bake-a-cake. This can help you tremendously with SEO.

Along the same lines, include your keywords in your description as well as in your presentation. Yes, Google will “read” your SlideShare presentation, plus SlideShare itself will post the text as a transcript at the bottom of the page. And since SlideShare is a PR8 site, you’ll get some good, non-spammy backlinking juice.

Getting Your Presentation Featured

Take a look at SlideShare’s home page…

http://www.slideshare.net/

And notice all the different ways you can get featured on that page. You can be listed in Top; Featured; Top in a Category such as Business, Career, Education, etc.; Top in Latest Conferences; or Trending in LinkedIn, Facebook, Twitter or Google+.

Once you get your SlideShare featured in any of these categories, your views can go through the roof, especially if you hit Top.

That’s why you want to pay special attention to your timing. You want all of your new views to initially come on one day, not divided into two days, because the views you initially get help to determine if you will be featured or not.

Upload your presentation 20-24 hours before SlideShare changes the Top Presentations of the Day.

It appears (and this could always change) that SlideShare changes the Top Presentation of the Day at around 8-10 pm EST.

So assuming this is still true, you’ll want to upload your presentation around 11 pm EST. Want to be sure and also maximize your potential views? Refresh the page every so often until you see new featured SlideShares, and then upload your presentation at that time.

SlideShare is a Social Network, So Get Networking

SlideShare is like any other social network, in that you follow others and hope they follow you. So you’ll want to interact, share other people’s presentations, like or comment on presentations, etc. The bigger your network, the more views you can get to your presentations when you post them.

If you connect your SlideShare account to your Facebook account, then SlideShare will automatically connect you to your Facebook friends who are also on SlideShare, so you can very quickly start building your social network.

IMPORTANT NOTE: Unlike YouTube, you can re-upload your presentation to SlideShare. Why would you want to? Maybe you made a mistake, or you want to change your call to action. Or perhaps your presentation is becoming dated, but it’s still getting traffic. The best part is, when you re-upload you still keep your slug, your views, your comments – everything.

Once you’ve uploaded your presentation, you can now embed it on your blog and also encourage others to embed it on their sites as well.

Be sure to tell your lists and your social networks when you’ve uploaded a new presentation, and ask them to check it out. The more traffic your presentation gets in the first 24 hours, the more likely it will be one of the featured presentations getting copious amount of traffic, courtesy of SlideShare.

Is It Worth The Work?

Most likely, yes. If your video gets featured and you’ve got a strong call to action, then there’s no doubt it’s worth it because you’ll get new subscribers and new visitors to your website.

You can also re-purpose your presentations for YouTube to drive even more traffic.

You get a PR8 backlink for each presentation you place on SlideShare.

And since you can embed your presentation into your blog post, your post will become more shareable on social media and hopefully bring in more traffic.

So yes, it can definitely be worth the work. Just make sure your presentations look professional. View numerous presentations to get an idea of what’s working best, and also go to sites like…

http://slidesthatrock.com/portfolio/

…to get more tips on how to get traffic from SlideShare and  how to effectively create slide presentations that get watched and shared.

A successful online business requires constant large traffic to the website to view its wide range of products and services for sales conversions to happen. Traffic driving would enable the business bottom line to be increased effortlessly as web consumers visit, view and value the business offerings to make online or offsite purchases. Even if no purchase was made, a well-designed website can influence the web consumer in branding and image to favor the company over others in the market.

Primary purposes Traffic driving

Any Internet business owner needs good if not excellent Internet marketing ideas to promote its array of products and services. A well designed web business site is essential to a successful online business where more traffic can be driven to the site. This is the primary purpose of a web business site which not only displays the full range of business offers. If the website is not attractive enough, no consumers would visit the site; hence, no sales conversions or brand promotion can happen.

A great web business site not only serves to draw in traffic; it must also function to attract targeted traffic, which inclines towards the business brand and product offerings. An appropriately themed web business site is able to attract targeted web traffic easily without taking up too much of the business’s marketing efforts and costs. Better marketing promotion ideas can be easily generated as the targeted audience is focused.

Successful Traffic Driving promotional ideas

A successful Internet marketing campaign is one that is able to reach the targeted audience in the shortest time with the appropriately themed and structured website. The right web page layout is crucial in enhancing all promotional efforts that would satisfy the primary purposes of the website. A website that does not attract the right type of traffic is a waste of space on the web. It would be an archive which only the web owner accesses.

Hence, a great business website must attract lots of traffic with consumers that are ready to scrutinize the contents. Great marketing ideas can propel the business to unprecedented heights of success quickly as they impress consumers positively. An immediate market branding is established when the right promotional ideas are implemented to hit the consumer market at the bull’s eye. This makes all promotional efforts all worthwhile with quick and attractive ROI for the business.

There are plenty of fantastic Internet marketing promotion ideas to boost huge traffic to a business website. These include a well designed web business site that is attractive and appealing to the targeted audience. A good website theme and layout win half the battle in customizing the business site to reflect the true heartbeat of the business operations and goals. Optimizing a web business site with dynamic search engine optimization features and techniques can boost the web page to a higher ranking by popular search engines which in turn drives more traffic to the website for a higher sales conversion rate.

Internet marketers can consider online business programs that support a web business such as Pay-per-Click or Cost-per-Action programs. These alternative online marketing solutions can build up momentum on higher traffic volumes to the website with a higher income generation potential.

Good advertising opportunities on a web business site create more traffic to the site as web consumers may click on the online advertisements to check out the promoted product or service. Search engine marketing forms another exciting and effective Internet marketing option to promote the site with more traffic.

Notable components

Any successful online marketing promotion ideas must translate into higher traffic to the desired website where higher sales can be translated from the visits. A notable component of a successful Internet marketing campaign is a high ranking of the web page by top search engines. A high page ranking by popular search engines confirms the credibility of the business and its offerings.

Well designed marketing campaigns would include unique but related keywords in high quality articles that are posted on the website. Fast keyword searches offer quick identification of desired articles on the Internet which saves consumers time and effort. The right keyword phrases work well with a target audience that is searching for the desired product or service information on the Internet. The best of search engines and marketing strategies can bring the search results quickly to satisfy even the most critical consumer.

Other important components of a successful website for high traffic include appropriate web titles and descriptions on Internet searches. Moreover, good links on collaborative websites have a high potential in driving more traffic to the web business site. Some businesses may consider banner advertising, high quality articles, email marketing, affiliate programs, directory listing, online newsgroups and forum participation as well as social media indulgence.

Desirable effects

These and more online marketing strategies and ideas are very effective in promoting the business offerings to secure the desired outcomes quickly compared to traditional marketing methods which are costly and time consuming with no guarantees on high outcomes.

An online business can employ press releases to secure an impactful medium
exposure which informs the consumer market of the unique promotions that would compel consumers to a desired action that benefits the company. Businesses can also consider online coupons and discount vouchers for their promotional products and services which can generate more savings to consumers. Online and offline marketing strategies offer different outcomes on different companies that deploy them. Most modern day businesses, large or small, are keen to engage the latest technologies and solutions to promote their wares on the Internet as this platform attracts millions of users on a daily basis.

The main key factor with modern businesses today is to attract as many web consumers as possible to boost their market position as the industry leader with a creative lineup of products and services that would benefit consumers across the world.

Businesses can also participate in trade shows or host seminars where their expertise can be utilized to promote their online business in a professional manner. An open mind opens the door of opportunities to drive traffic to any web business site using modern technologies and the Internet.

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For any online business, Internet marketing is a necessity. This is a prime tool that aids in the wide promotion of any product or service sold in a bigger market online. At a quicker pace, this strategy is able to make wonders for the success of the business. Without it, your rivals are sure to have a better edge. Anyone who ventures into an online business preferably wants to be in the global platform in such a quick moment. Nevertheless, this tool will cost you less but will truly give your products or services a better exposure to those who access the Internet.

Hence, global business means Internet marketing. And to be able to achieve a global approach, one has to work on the increase of web traffic.

The Things to Remember

If you are planning to establish your personal website, then, you should know the things that will lead it towards success. You must have a solid knowledge of what Internet marketing is. The nature of this kind of marketing can be quite complicated if you don’t take time to get to know it more.

Hence, take a look at the following insights that will help you increase web traffic.

Online marketing is not just the simple sending of e-mail correspondences or the use of the Internet. It encompasses a broader scope of job. You must be well abreast of designing, sale, development, and the advertising aspects. You must also have the know-how of search engine optimization, search engine marketing, e-mail marketing, and the likes so you can better sell your products or services.

If you are able to do things right, you can expect to achieve your goals and enlarge your business in no time. You must also choose certain payment methods which will be very convenient to your potential clients.

The online business is too competitive these days. Thus, you have to look into the needs of each and everyone in your target market.

Other Strategies to Consider

To meet prosperity as you launch your website, it is a must for you to employ these necessary marketing strategies that will help increase web traffic.

The following are among the options to consider that can support your business and drive more customers into your website.

Social media marketing. This is one of the tools that easily promote the business and then pique the customer’s interest. You have to conceptualize slogans or campaigns that will boost your business and reach more potential clients.

Web promotion and design. Your web design is one of the things that will draw the customers into your website. However, don’t overdo the use of the graphics as your website may look cluttered.

Search engine optimization. This is one of the highly influential tools that increase web traffic. Consult an SEO specialist for higher rankings.

E-mail marketing. Come up with a write up that doesn’t look like a spam. Or else, your clients are likely to delete them before even reading the contents.

Articles and press release. Publish these to let the people know that your online business exists. You can post announcement, promos, contests, and other features.

Internet marketing strategies are supposed to cater to your needs as an entrepreneur and likewise see to it that your customers are well-satisfied.

Monetizing Your Traffic

Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic
The best and most proven method of making a profit out of your traffic is using advertising. The Internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The Internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The Internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated. This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs
Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage. When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The Internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

The traffic already exists, either on other people’s sites or through online connections, that are plugged into terminals that go directly into a person’s home or office. In this respect, you don’t have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your tributary is the numerous backlinks that you post all over the Internet in various places. It’s these links that will bring traffic from one area of the WWW to your business website.

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines.

Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That’s one way that water is moved across the network of tributaries on the Internet.

The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.

Lastly, another way that is not as natural as the two ways mentioned above is to pay someone to come in and dig a tributary, or tons of links back to your site. If you do this through marketing strategies like affiliate and referral programs, it’s considered okay. If you do this through spamming and coercion, you’ll end up getting into legal trouble. It’s important to note that when you are trying to get attention to your website, what you do has to fall between good, legal behavior. Cybersquatting on someone else’s trademark name as your domain name to grab traffic, for instance, may be doable, but it’s going to get you into trouble and should be avoided.

Tomorrow we will take this a step further towards targeted traffic! Stay tuned.

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