LotCon-Internet-Marketing-SEO-Made-Easy280Search engine optimization (SEO) is crucial to the improvement of websites that are designed to draw traffic for generating revenue. The website could only achieve this business objective if it has established a strong market presence through a high ranking by top search engines.

This strengthens the market philosophy of higher rankings and promotes higher visibility in any business or industry in today’s increasingly competitive markets. More traffic is attracted to generate more revenue for the business when web consumers are influenced by higher rankings which indicate preferred market choices.

But website performances cannot be improved without employing the necessary SEO components in any marketing activity. Hence, business success comes about through the apt deployment of well identified SEO strategies by marketers and business owners who are aware of the market requirements and workings.

Search engine optimization is crucial to the success of the web business site, especially in the New Year 2016 around the corner. However, smart marketers and business owners who apply certain SEO strategies are likely to experience a higher chance of success in the marketplace when they focus on the right SEO focuses.

1) Social Media Signals

Marketing professionals are experiencing a lack of web traffic from social sites which are purportedly bursting with high traffic and subscribers. However, a closer look would review that higher traffic could be achieved when the focus is on certain activities at social sites.

Social media signals are crucial in establishing and improving domain authority and web page rankings which, at the end of the day, serve to boost the shared content on these social media platforms.

As Google widens its doors to include social media platforms in its search engine indexing and SERP listing, social media signals are counted as value-added elements of the website to boost web page rankings.

2) Mobile Friendly Environment

With mobile technology making big waves across the market today, modern businesses have no choice but flow with the emerging technologies. Hence, it is imperative for Internet businesses to be mobile friendly with mobile competent websites that would attract more traffic. This is necessary as more mobile users emerge in the market with mobile apps becoming readily available.

Internet mobile activity is known to make up 30% of Internet traffic today as more sophisticated mobile devices and apps are available. Even search engines like Google has adjusted its search algorithms to identify and recognize mobile friendly features in its SERP endeavors. Mobile users are finding more convenience in browsing the Internet using their mobile phones and tablets which are constantly with them 24/7 instead of referring to bulky and heavy computers which are not as portable.

Modern businesses must switch to the more responsive mobile friendly or mobile compatible design which augurs well with Google’s search engine for higher assessment rankings. There is a Google Mobile-Friendly Test which business owners and marketers could manipulate to confirm the website compatibility according to Google’s assessment requirements which would help businesses gain mileage in the market.

3) Migration to HTTPS

Another important and relevant SEO strategy is to consider HTTPS, which offers greater safety and security for digital conversations and enhanced browsing experience to users. This is followed up by Google, which set HTTPS as a focused ranking signal.

HTTPS refers to the advanced technology in transferring data between the website and Web server using an extra encryption layer known as SSL. This Secure Socket Layer serves to transfer data more securely to be safe across the Internet. An SSL certification indicates the website’s compliance to safety and security on data transfer, which satisfies industry safety standards. This would drive more traffic to the website for more sales and profits.

As technology progresses with better solutions and new tools to facilitate various aspects of business, lifestyle and work, success can only come with the prompt implementation of these facilities that offer greater rewards and higher ROIs.

4) Engage in Guest Blogging Professionally

With the rise in article marketing, more marketers and business owners have engaged proactively in guest blogging activity.  This is an excellent marketing strategy in securing a back link to the website for generating more web traffic to boost the brand and business.

Guest blogging is very effective in generating traffic with quality content and professional presentation under reputable websites and web directories. Marketers and business owners who are proficient with their brand or business offerings must strive to be a recognized and reputable market leader that is effective in promoting their business professionally.

As a guest blogger, diverse multiple platforms would be made available to marketers and business owners to share their insights and vast knowledge passionately with a potentially huge audience that would support the business and brand.

5) Contextual Search Indulgence

There is no way in which businesses could survive in the ever-changing marketplace by remaining status quo in SEO over long periods of time. Industry experts acknowledge the changing components of SEO that impact businesses rapidly through changing technologies where change or adaptation by businesses must happen in order to survive.

Quality content could be enhanced through polished presentations via new product related phrases or diverse formats which even Google bots adopt. The new content management abilities in these Google bots have been constantly refined to be more dynamic over time with the emergence of advanced technologies and marketing solutions.

Conclusion

Successful Internet businesses today require a comprehensive SEO approach that is dynamic and sophisticated using the latest technologies and solutions with top SEO components in focus. This marketing approach is vital to the success of the brand and business in view of rising competition.

New SEO tools help business owners and marketers to focus on improvised keywords and browsing abilities that satisfy web consumers who would be more inclined towards the brand and business offers. The right SEO focus could greatly enhance the business’s market visibility on all platforms readily with favorable results. Dynamic SEO based websites attract more traffic and sales to generate more revenue as desired by the marketers or business owners.

SEO Software Reviews

SEO Elite, Web CEO, Internet Business Promoter (IBP),  SEO PowerSuite?

New or novice online marketers would do well referring to search engine optimization software reviews before embarking on their new found Internet businesses with gusto. There is a myriad of SEO software options that can assist Internet marketers in gaining more advantages if the right software options were selected especially when there is no restriction on the budget.

Market environment

With the progressive technologies available today, it may be that not only do the novice Internet marketers need to consult SEO software reviews to get the best pick of the day to boost their online business ventures but veteran marketers as well. Advanced SEO software offers a host of exciting features that can help online marketers and business owners gain a greater business momentum to stay competitive in the market.

SEO software has been specially designed and implemented to benefit not only tech geeks, but also online marketers and business owners who are taking advantage of the Internet in promoting their businesses. Advanced SEO software becomes an important must have business tool for all modern business owners, Internet marketers, webmasters and website owners or bloggers to stay current and relevant in the marketplace.

The different SEO software boasts of different advanced and exciting features that would push the business further in the market to bypass the rising competition. Manual business processes do not offer much mileage in business progress today when advanced SEO software options are available cheaply.

Every online marketer requires some choice of appropriate SEO software tools to be better equipped in order to stay ahead of the market competition. There are plenty of free and paid SEO software tools and solutions available in the market. It can be a daunting task for the new or novice Internet marketer or business owner to select one appropriate SEO software solution when the market is saturated with numerous options.

SEO software options

Some of the more popular SEO software solutions currently offered in the market include SEO Elite, SEO PowerSuite, Web CEO and Internet Business Promoter (IBP). These software options are popular as they are well established with a good track record on reliability and functionality. Many modern businesses are implementing one or more of these SEO software solutions to boost their market presence and bottom lines quickly.

However, the choice should be based on the business requirements and objectives as well as the market reputation of the preferred software solution.

SEO Elite

The SEO Elite software is an ideal piece of business software for online business owners who need to get their business off the ground quickly. Its advanced and versatile features can enhance the web business site’s presence in the market easily even for the beginner marketer. The SEO Elite received a host of favorable reviews with accolades on Brad Callen’s talents in generating a software tool that can push up the web business page ranking quickly. It is amazing that this ingenious software works like a pro at pulling up the website’s ranking to as high as the top ten positions in Google.

It is possible to outrank competitors with SEO Elite where its dynamic features automatically index a targeted website, making it favorable to top search engines. SEO activities are simplified with SEO Elite which also generates a high volume of web traffic to the business site, sends out emails automatically on behalf of the business owner to potential customers so that sales would be increased.

The features available in SEO Elite are dynamic, versatile and easy to implement and use to generate the desired effects quickly. Effective links can be created to enjoy a higher degree of attention by Google via its advanced analysis system. It is easy to optimize the web pages to gain leads and make a distinct presence in the market with SEO Elite.

A constant contribution keeps the high volume of traffic flowing to the targeted business site that in turn generates more sales. Smart Internet marketers should consider the pros and cons of SEO Elite via authorized reviews before implementing this software into their business process.

Web CEO

Web CEO is another popular piece of SEO software that is considered a comprehensive SEO tool in the market today for managing SEO on multiple websites. Its popularity has quickly gained momentum with the availability of different versions such as SmallBiz and Professional editions.

The three primary operational functions are building highly targeted SEO web pages, web traffic tracking and website maintenance.  A free version with limited features is available, although the paid versions feature 12 varied SEO tools for an effective targeted keyword research with a tool kit included. Web CEO works to compare competitors’ web pages and identify the source of their top rankings.

IBP

IBP software focuses on achieving top listings for a targeted website. It features work to monitor updates from top search engine algorithms constantly to ensure the latest information for web page optimization. There is an advanced keyword research tool that speeds up top searched keywords.

IBP promotes the web business site with a high ranking from popular search engines. Web pages are optimized using the latest search engine algorithms. There is an exclusive 1 year money back guarantee if the website does not achieve a top 10 ranking with search engines.

SEO Powersuite

Many online business owners consider SEO Powersuite an integral component to the success of their Internet business ventures as it offers a variety of tools that boost search engine optimization and website management with onsite problem diagnosis using its Website Auditor. Its RankTracker functions to track the search positions while its SEO SpyGlass searches out competitors backlinks. SEO Powersuite has a LinkAssistant that is designed to locate high quality backlink sources to draw more traffic to the website.

This wide suite of SEO tools is really an ‘all-in-one’ software package that can be applied every day to enjoy all its benefits.

Conclusion

SEO software reviews are great sources to identify the suitability of software tools for different online businesses. The choice of SEO software tools depends on the business requirements and objectives of different businesses.

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.

– Create a site with valuable content, products or services.
– Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
– Research and use the right keywords/phrases to attract your target customers.
– Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
– Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
– Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
– Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
– Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
– Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
– Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
– Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
– When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
– When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
– Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one: www.wewbposition.com

Or if you want professional help try the following sites:

http://www.addpro.com/professional_submission

http://www.submitawebsite.com/aboutus.html

Don’t use the automatic submission services.

Here is a list of the most popular Search Engines and directory companies:

Search Engines
Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

Directories
AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm