Website Traffic Ideas

You create a website or blog to share your knowledge and experience. You develop great content for it. Need more Website Traffic Ideas? Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site? Don’t be discouraged. You just entered a new stage of your business development. It’s time to direct and drive traffic to your site. However, you don’t want just any traffic. You want targeted traffic.

What is targeted traffic? Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies and offers crafted specifically to grab their attention. These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers.

With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers. Of course, before you started your online business venture, you created a persona of your ideal customer and developed a niche and perhaps a sub-niche, as well.

To refresh your memory a little, an example of a broad target audience could be women. Niching that down further, an example could be middle-aged women. Going one-step further, you could target single, middle-aged, women. As you can see, you can continue niching your audience down as needed. When you know your target audience well, you can successfully market to them by providing the information and solutions they need.

While knowledge of online technology and marketing is very helpful, you don’t have to be an expert. You can learn as you go. Implementing what you learn, as you learn it, can make a real difference to your bottom line. Consider beginning with Search Engine Optimization (SEO). It’s not as scary as it sounds. In fact, it’s one of the easiest technology/marketing strategies to learn and implement. With a little knowledge about how to use keywords and a keyword research tool, you can get started right away. Just place the keywords in prominent places such as in your headlines, links, categories, descriptions, etc., in order to encourage your viewers to click, read more, and take action.

Once you have keywords in place throughout your site, make certain you create engaging content, including posts, images, and other items. Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them.

It isn’t enough to have great website content and targeted traffic. If you want to make money, you need to sell something, whether it is something of your own or an affiliate item. While your website draws in traffic, it’s up to you to make the experience personal for your readers and profitable for your business. The best way to do both of those is by creating an email list where you can get to know your readers better and promote items they want and need. Once you have your mailing list set up, you’ll need to convert website visitors into email subscribers.

How do you get visitors to become email subscribers? Offer visitors something they just can’t turn down, in exchange for joining your list. This is often efficiently done with a “pop-up” reminder, which offers the reader something that is free only when they join by adding their email address in the email capture portion, below the offer. An email capture, marketing strategy works well on your site as well as on many social media platforms.

Social media platforms like Facebook, YouTube, Twitter, Reddit, Pinterest, and others can help you gain targeted traffic. Once you discover the social media sites that your readers favor, share post teasers, and other info on those sites to bring more targeted traffic to you. Each social media platform caters and appeals to a slightly different group of people. For you, this means that some social media sites will be a better fit for your business and its goals than other social media sites are. Make note of the social media platforms that bring you the most traffic and try out new social sites to help you stay ahead of your competition.

Getting traffic to your site isn’t difficult. Search engines can do a lot of the work for you. However, the key to getting the right traffic is to make effective use of search engines and other options available to you. Here are 51 winning website traffic ideas to help you reach your target market and your goals.

Don’t be afraid of learning SEO. Search Engine Optimization (SEO) is the art of raising your position on search engine results pages (SERPs) by using specific strategies, techniques, and tactics. The higher you are on the results page, the higher your ranking is and the more targeted leads you’ll get.

Here are some Website Traffic Ideas:

  1. Create interactive blog posts – Content is king, queen, and everything else royal these days. Your content needs to be interactive. Ask questions that allude to a problem and its solution. For example, a life coach that wants to find readers who need more money and a positive mindset could create a blog post asking something like, “How Are Negative Thoughts Limiting Your Paycheck?” Readers who can relate, that is those that have negative thoughts and want more money will click through to find out more.
  2. Create a FB group – When you create a Facebook group related to your business, you essentially create a community where people with similar interests can interact with you and each other. We all talk about how busy our lives are but we often find time to “wind down” or “start the day” with social media interaction. A Facebook group can be a great way to find new leads and connect with existing customers.
  3. Get a good pop-up for email capture – Having a good pop-up email capture in place can literally make the difference between being forgotten and making multiple sales. Since pop-ups can be annoying, especially if not used properly, it’s important to choose a pop-up that has a variety of options and features. When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer. Remember, your visitor comes for info. If the pop-up covers up or restricts viewing the info before they know it’s good, they may just leave the page, never to return. Use pop-ups wisely.
  4. Create a special report – A free, special report about the most common problems your readers face will likely attract the right traffic. In exchange for signing up and giving you their email addresses, you will give them the free report. Once they are on the list, you can market to them via email providing more info and relative offers.
  5. Run a contest or sweepstakes – Before you create a contest or run a sweepstakes, be sure to know the difference both professionally and legally. Every state has its own rules when it comes to what differentiates the two. However, a properly run and executed sweepstakes or contest can bring in loads of traffic and plenty of new list sign ups. Consider hosting these several times a year rather just during the traditional “holiday season.”
  6. Create a forum – Creating a forum is a great way to build a sense of community. People can give advice, opinions, and input on your content as well as support each other. This is also a great way for you to get to know your audience. Listen carefully to what they say and what they don’t say. Keep members active and involved by asking open-ended questions and sharing your thoughts.
  7. Include keywords throughout your site – If you are not familiar with keywords, the best place to start is with a good keyword tool. There are many out there. Some site owners prefer Wordtracker while others like to use SEO Book or Google Suggest. Try out several to decide what features you want and which tool works best for your bottom line.
  8. Participate on social media platforms – If you haven’t jumped on the social media bandwagon, it’s time. The old adage, “Out of sight, out of mind,” applies when it comes to social media. Be active and involved. You need to pay your dues by liking and sharing posts as well as by leaving some words of encouragement on others’ timelines. Following people on Twitter or liking their Facebook Pages will return to you tenfold.
  9. Use StumbleUpon – StumbleUpon is a social network, which acts as a type of search engine called a discovery engine. It uses individual readers’ preferences, likes, and dislikes, etc., to tailor search results by finding or discovering even the more obscure content the reader wants and likes. This network is popular among marketers for a variety of reasons, which include the ability to rate posts, share pictures, and add videos too.
  10. Spread the word in your communities – Do you belong to a local community group? Word of mouth still counts today, especially when you are socially active. Make it easy for your fellow group members to find and share your business info by giving them a business card or two. Consider creating a special free product or service just for group members. This will help them to get a more personal feel for what you do and they will be more likely to share their “new find” with others.
  11. Create a newsletter – Once your mailing list is set up, it’s time to create a newsletter. You may think these are too time-consuming or you don’t have the right skills. Don’t worry. Your newsletter can be as simple as an update or the notification of a new product. Constant Contact, AWeber, and Mail Chimp are popular email marketing platforms that help you stay connected with your prospects and loyal customers through autoresponders, newsletters, and other forms of email correspondence.
  12. Keep in touch – If you are between contests or new product messages, make certain to keep in touch with your readers. Email about a good article on a related hot topic. Send a message about your latest post. Just keep feeding your readers information they are interested in. If it is a new season, send them an infographic with some interesting topic related facts. Create an infographic with one of your own sayings and pass it along.
  13. Create a press release – While it may sound old school, it is still effective and can bring traffic to your website. Your press release does not have to be long. You can (and should) create an intriguing headline along with short, concise body information.
  14. Make your website search engine friendly – Your website content should relate to the needs and wants of your target market. While visitors will share website posts and other info, search engines play the most prominent role in your success. Keep them happy by beginning with a quality website theme or template. Poorly coded or outdated themes can do more harm than good. Learn and implement solid Search Engine Optimization practices. When you know the tried and true SEO techniques, you aren’t as easily scammed by “do-it-quick” sales pitches, empty promises, or black-hat strategies for gaining traffic or money. Remember, if it sounds too good to be true, it probably isn’t true.
  15. Create engaging headlines – Make sure your blog posts have well-crafted titles and headlines as well as sub-headings, when applicable. Your titles and headlines should be engaging, contain power words to encourage action, peak curiosity, and when possible, allude to the solution of a problem.
  16. Ask questions in your headlines – When you create a headline question, it’s important that your target market can identify with the question. The more your reader can relate to the topic or problem, the more likely he, or she is to click through to find the answer. Here is a good example – “How Are Negative Thoughts Limiting Your Paycheck?”
  17. Include links to relevant posts – Links are important, both incoming and outgoing links. Make it a priority to link related posts on your site to each other. This is often referred to as “internal” linking. In addition, occasionally link to related content on expert sites. This is called “external” linking. Linking to expert or authority sites can help to elevate your authority standing. When a website refers to and links to your site, it is referred to as an “incoming” link.
  18. Reward your target audience – Create a special thank you for your target audience and post it on social media with a request to share. A little thank you goes a long way. Provide a special link new signups can use to get the item and get on your email list.
  19. Set yourself up as an authority – The topic you chose for your website is one you know a great deal about. People in your circles see you as an “authority” on this subject. To help others see you in this light, share, share, and share some more. Get out there and “be seen” in your local area and online. Share your knowledge and experiences on your website. Offer to guest post on similar sites. Team up with another authority figure. Host a webinar to teach or mentor others. Mention and quote your favorite authorities. Sponsor events. Stay up to date on your topic to keep traffic coming your way.Above all, keep learning and sharing in a variety of ways and places to build your authority reputation.
  20. Guest post – Offer to make guest posts on related sites. The more visible you make yourself, the more targeted traffic you will receive. Make certain to guest post on a site that is relevant to your topic.
  21. Participate on topic related sites – Make time to interact on similar sites and in groups that discuss topics such as the ones covered on your website. Your visibility and consistently knowledgeable contributions can create curiosity about your website and encourage others to visit. Make sure you add a link to your site in your profile or the website area, when possible. As search engines index these other sites, you may find that your site moves up on search result pages and you get more traffic.
  22. Keep writing fresh, new content – Don’t write a few blog posts or articles and stop. Your readers and search engines are hungry for your information. Add new content on a regular basis to keep them both happy and returning to your website. Remember infographics, blog posts, articles, pictures, audios, and videos are types of content, too.
  23. Tweet often and much – Every time you run a new contest, add a new blog post, post a new video or picture, tweet about it.
  24. Collect and review traffic data – Learn how to collect and use traffic data to analyze your web traffic, marketing endeavors, and advertising campaigns. Keeping track of where your traffic comes from, what actions visitors take, and where they go, enables you to identify what works, what doesn’t work, and what you can do to draw more targeted traffic to your website.
  25. Market and network connections new and old – “Make new friends but keep the old. One is silver and the other gold.” Keeping up with your market and network connections can give you an edge, especially when it comes to traffic. Keep in touch with your existing connections but remember to make and build relationships with new people in your industry. Both new and old connections can be an advantage to your business and send targeted traffic to your website.
  26. Make an infographic – People love visuals and a picture really is worth a thousand words. Using infographics is a great way to explain complex or confusing concepts to your readers. Readers also tend to share these helpful infographics, which drives more traffic to your site.
  27. Quote yourself on memes – Add one of your own quotes to a post-related image. Share the image on social media sites with a link back to that post or to a related category. This helps to drive traffic to a targeted area of your site while helping to elevate your authority level.
  28. Use your elevator speech – If you want to draw more traffic, craft and practice your ever-ready elevator speech. The elevator speech lets your prospects know what you do, why you do it, and most importantly, how this could benefit them. Snippets can also be used in various places on your website as part of the descriptions.
  29. Add videos to your site – Include multiple types of content in each website post. Use your own videos when possible. You may also want to use YouTube or social media videos that have gone viral. Using multiple types of content encourages a greater range of search engine results and greater traffic.
  30. Add photos to your blog or site – Photos of people enjoying or using your product can encourage your prospects to take action. Be sure to associate the image with a positive emotion that your prospect wants to have or feel.
  31. Create lists – Everyone likes lists. They are short, concise, and save time. Offer “top” lists such as “The Top 7 Reasons to Use Lists.” Create a list of how-tos with specific instructions on how to achieve a goal. Make certain to include a call to action at the end.
  32. Make a top 100 list – Readers love “top 100” lists, especially if they are short and concise. These longer lists are a great choice for “the year in review” type of posts.
  33. Create a guide – Guides are important marketing tools because they offer valuable information in one place. If you can offer information all in one place, you make readers happy and can gain their trust, which makes them want to come back for more.
  34. Learn how to use YouTube – For many website owners, writing keeps them busy. They don’t often think of putting themselves out there on video. Consider learning how to use YouTube and creating your own channel to capture targeted traffic. Web users love videos.
  35. Add text to your website images – The Google bot cannot “see” a photo so add tags, descriptions, and other meta-data to images along with text for site visitors. This encourages visitors and search engines to come back repeatedly.
  36. Join Facebook groups relevant to your niche – When you want to draw traffic to your website, it’s important to join several different groups on Facebook and become active in them. Once you gain trust, make friends, and gain followers, you can promote your business appropriately in these groups.
  37. Join Google + – If you’ve done Facebook, Twitter and Pinterest, don’t forget about Google +. You can share your content with others in your circles and they, in turn, can share your content in their circles. It’s a wonderful way to have your content spread.
  38. Ask experts to write guest posts for your website – Have other experts write guest posts for your site. They will link back to their post on your site so that their readers become your readers as well – instant traffic.
  39. Give and create interviews – Interviews make it easy for new people to get to know you and discover why you are an expert in your field. When you grant an interview to someone, they will likely link to the interview and your site. Request an interview from your own mentors or experts in your field. Helping your readers get to know the people you admire or credit with your own success associates your name with other well-known people and can give your authority level a boost, along with website traffic.
  40. Create a webinar – Offer a webinar that shows or explains how to do something in a different way. You can offer valuable tools, tips, advice, and teachings through your webinar. You can also turn the webinar into a paid product for those who were unable to attend.
  41. Create a tutorial – Nothing beats a great tutorial to reach your target audience. You can begin with a teaser alert telling your mailing list readers that you will be working on a tutorial for them. Send another email announcing that in two weeks the tutorial will be ready. Send out emails with dates and times to have readers sign up. Limit the special offer by time or number to create a sense of urgency.
  42. Create plenty of How-to Posts – Millions of people search the internet with the words “How to” in front of their search. How to posts will bring targeted traffic to your website with people searching for that very same query.
  43. Add graphs and pie charts go guides – More technical web users want to find out information but want it in the form of a comprehensive guide. Include graphs and pie charts to squash any fears, doubts, or insecurities they may have.
  44. Post an opinion post/ask for comments – Don’t be afraid to be a little bit controversial in your posts. Leave a comment on your own post that has a strong opinion and is possibly controversial to draw comments from readers who may have a different point of view or angle. Get people talking on your site.
  45. Create a frequently asked questions section – Many web surfers, especially the more experienced surfers, look for, and actually expect websites to have a Frequently Asked Questions (FAQ) section. Creating a thorough FAQ encourages these viewers to come back repeatedly because you offer them easy-to-find, accurate information. Since FAQs often contain a question, search engines are also likely to index these sections, making you the “go-to” site on specific topics.
  46. Offer hacks on topics of interest – People love short cuts or hacks. Create posts on how to use topic related hacks to make life easier for your target market. You may be surprised how many people use the word, “hack” when doing a search for your topics.
  47. Create a free printable worksheet to visitors – After explaining an advanced or confusing concept, offer visitors a printable worksheet or checklist related to the concept. This strategy is especially beneficial to you if you offer product report packages that also contain worksheets. The visitor gets to see just how much product worksheets can help them, while search engines index the download page. With very little effort on your part, you may find that your free-to-visitor worksheet goes viral and attracts a lot of traffic.
  48. Give homework and request comments – Ask your readers to try a “solution” or “strategy” and let you know how it worked for them. If it worked, ask what they liked best about it. If it didn’t work, ask what they suggest to make it better. Encourage your readers to share their thoughts and opinions. When you actively listen to your audience and people feel that they matter, not only will they come back but also they will bring their friends with them.
  49. Create coupon codes – Everybody loves coupons and deals. They also love to tell others about their good fortune. When a visitor gets a great deal, bragging rights come next. The more the visitor has to brag about the more targeted traffic you will receive. Create coupon codes that members can share with their friends. Don’t forget to make things easy for mobile users by using a QR code too.
  50. Create a top 10 list of most important skills to have on the subject – Create a top 10 list of the most important skills your reader should have on a particular subject. Sometimes they just want a quick fix and need a little hope that there is a solution for what they consider their problem.

Do you need more traffic? These 51 winning website traffic ideas can help you usher your targeted traffic straight to you website. Use them one at a time to test the results or combine the ideas to meet your specific goals.

In order to get the best results, give it some time and be patient. Find what works best for you and most importantly for your customer, the results will follow.

 

Get Traffic

Free Traffic To Free CPA OffersInternet businesses work on the premise of generating revenue through online marketing means. This would entail an in-depth research on keywords for search purposes and generating free traffic towards the marketer’s offers or website.

Offline Marketing Option

Cost-per-Action marketing is a popular online marketing approach in promoting free CPA offers, provided that proper keyword research has been well conducted. This lead generation method is highly effective in driving free traffic to the business offers or website using premium articles, entertaining video and dynamic press releases.

Many marketers tend to focus on online activities to activate their marketing plans without realizing the alternatives for profitable free traffic which could benefit their business. This huge volume of traffic is offline traffic, which refers to the massive market in the real world. It is known as the ‘traditional’ marketing approach when the virtual world came on with online marketing options.

Offline marketing could direct massive volumes of potential customers to the marketer’s online free CPA offers through simple marketing approaches. No search engine optimization is required; no pay per click or pay per view obligations; no expensive banner ads or potential leads purchases.

In fact, there is no need for a web business site to bring in attractive income using offline free traffic generation methods. There are the usual attractive commissions for different sale models with appealing cost per action models for affiliate marketing.

Dynamics of CPA Marketing

CPA marketing involves an action that is performed before the commission is accrued to the marketer using the attached link. Many CPA offers are manipulated in lead generation marketing campaigns to grow the mailing list of the company. Simple actions such as giving the name and email address or just the zip code would entitle the marketer the agreed commission.

There are always slight deviations on CPA offers where web visitors who click on the link may have further call-to-action options before commission is rendered. They may need to subscribe to the company mailing list or make a purchase which is supplying more than their basic mailing information.

It is critical for affiliate marketers to consider the exact payment terms and conditions before indulging in any CPA marketing as different CPA networks operate differently in terms of types of offers, commission rates and payouts. Affiliate marketers need to understand the scope of requirements related to that particular CPA network before signing up. The marketer’s choice of promotion is often dependent on the preferred niches that the marketer is familiar with. Marketers should also research on the plausible conversion rate with their preferred choices of CPA options.

If the web consumer is motivated to take on more call-to-action steps, the affiliate marketer is likely to procure more commission. A zip code entry accounts for a low commission while entering a physical address attracts more commission for the marketer. The most lucrative commission offers is the free trial offers.

Free CPA Offers

CPA offers are usually executed through a well setup CPA network by respective companies. Such a network is set up to house different income generation offers for different companies or merchants which strike a business agreement with the CPA network for paying affiliate marketers who are successful in providing leads on their behalf.

But it is not easy to be accepted into a well established CPA network unless the affiliate marketer wants to kick start with a standard affiliate network to gain experience and reputation. Once the affiliates are familiar with CPA operations and concept, the more reputed CPA networks would take them in readily.

Affiliate marketers should check out the plethora of viable reputed CPA networks on the Internet to decide on the most beneficial choice to kick start their CPA marketing optimal commission earning.

CPA marketing is a dynamic form of affiliate marketing that encourages affiliate marketers to generate lucrative income from simple actions required without stocking up goods or selling the goods. It involves introducing potential leads to the merchant websites in which marketers are affiliated with. The affiliated merchant picks up the initial contact information to follow up on the potential lead for conversion.

There is no obligation in making any purchase through the affiliate marketers which traditional affiliate programs require. Affiliate marketers are only referring potential leads to the website to enjoy the agreed commission from these referrals when they visit the referred merchant website for more information. No hard selling is necessary and no product is required to be stocked.

Affiliate marketers could opt to promote websites that provide free offers to enjoy their commission without having to sell anything. There is no follow-up action required by the marketer to make the online business venture even more attractive and simple.

The affiliate CPA marketer is the key component in free CPA offer marketing where special marketing efforts are required to attract the necessary web consumers to the affiliated websites for a commission. This leads the affiliate to design marketing programs that would draw in the desired niche audiences which are potential business leads.

Dynamic Marketing Approaches

The affiliate marketer involved in free CPA offers could indulge in multiple marketing programs to draw in the required crowd to the affiliate websites. There are many CPA promotional packets to assist the marketer in kick starting and succeeding at free CPA offers marketing unless the affiliate has enough experience in this area.

Although no products are stocked or sold, the CPA marketer is required to promote the free products offered by affiliate websites to entice potential leads to click on the web link and be directed to the affiliate website. The affiliate marketer would need to monitor the success rates of every marketing strategy implemented to generate optimal income.

It is possible to make more money generating leads for affiliate websites than hard selling products. This is ideal for those without marketing or selling experiences or knowledge, but still want to make some side income online for a couple of hours a day. This is an excellent home-based online business venture which anyone could indulge in to earn additional income in a simple manner.

LotCon-Local-Business-Writing-Content280“Content is king” in the business marketing realm where good content is always being sought after. With the advanced technologies in place, good content is not difficult to generate, although many marketers and business owners are sometimes unsure of the smarter ways to develop great content which is highly in demand.

All businesses today require great content to draw more interested consumers to their shores in building brand awareness and engaging with targeted audience where possible. Good content is powerful in convincing readers to become loyal supporters of the brand and business besides being unofficial brand ambassadors by sharing the same content on social media to influence others on the brand, products or services.

Marketers who want more sales and greater brand presence in the market should consider implementing the following 5 ways in deploying content proactively to increase online traffic to their web business sites.

1) Consistent Original Content

Nobody likes to read stale content; fresh content is usually an original where something new is in the offering. Hence, original articles are highly sought after, which is not difficult to procure if the marketer is passionate about the brand and business. There should be a lot to write if the brand and business products or services are something dynamic which every consumer should know and own.

Original contents belong to their owner who is inspired with fresh insights into the brand and business products. There would always be something fresh or new from the brand or business with the ongoing technologies that churn out new dynamics.

Marketers and business owners who believe in their business brand and goods or services would not have any problem producing excellent content that is captivating, interesting and relevant to their targeted niche markets or consumers. It should be easy to write fresh content consistently to boost the brand and business in the market, although intense competition may keep the marketers on their toes at all times and content writers may be challenged to stay ahead of the competition.

Original contents could offer insights into different issues with plausible solutions which would impact consumers’ lives and buying power or decision that marketers want in their favor.

2) Captivating Content through Captivating Title

Great content would not be read if the whole package is not attractive; this refers to the outset of the article before consumers open the file to read the contents. It is crucial to attract potential customers with catchy headlines and bold statements that would captivate the attention while stirring the interest or curiosity of recipients.

The title of the article is a prelude to the great content which should draw consumers’ attention immediately in a captivating manner. The choice of words, style and fonts of the title all play an important role in convincing the reader to open up the file for a full read. Creative options such as using an authoritative voice, humor, inspirational quotes and irresistible offers as well as questions work very well on the titles to taunt and tempt consumers in opening the file.

3) Competitive Keywords or Phrases

Good content is built around competitive keywords which augur well with search engines. Popular keywords may increase the competitiveness of search engine searches but well selected keywords or even phrases enhance the search on the Internet.

This is where content writers must be aware of what works well on the Internet where search engines rule and reign. SERPs are very instrumental and influential in determining how web traffic would be directed. High page rankings are accorded to good content that incorporates the best of SEO with backlinks, competitive keywords and proper formats that encourage a quick find by search spiders.

Long tail keywords or phrases are now very popular as preferred keywords in articles that would catch the attention of search engines for a higher page ranking. This option encourages a faster and more accurate search than short tail keywords.

4) Videos and Podcasts

Advanced technologies should be aptly manipulated with their onslaught of new gadgets such as videos and podcasts. These components offer immediate credibility to sites hosting the content. Modern consumers embrace new technologies and devices very easily today; preference is given to video contents that are short and entertaining.

Online broadcasting is enjoyed even with audio recordings that are short and interesting depending on the selected topics. Simple equipment and implementation skills boost the deployment of video and podcast content.

5) Blogs on Social Media

Blogs are an excellent platform of support for great content to be readily displayed in public. Many blogs are available on public sites such as social media networks and online communities where thousands to millions of web consumers are found.

Blogs offer a platform for marketers and business owners to share their great content across a larger audience beyond borders through the Internet. Online forums could host a blog discussion where insights and comments could be shared among interested and like-minded consumers who could likely be potential business leads.

The blog site itself could be a resourceful channel that provides web consumers useful solutions and tools freely and readily. This would expand the brand and business presence in the market to draw in more traffic from around the vicinity to increase the business mailing list and database.

Good content could also be exposed on social media networks, newsgroups, online message boards and online community spaces where new ideas are encouraged and shared. Google, Facebook and ezine are excellent social media platforms and directories that could help springboard good content further ahead of the competition.

Conclusion

Great content is constantly sought by web consumers to be better informed in making intelligent and wise decisions especially on the web. A lot of information could be gathered from all corners of the Internet, although Google offers its expertise in identifying better content through its search algorithms and SERPs.

Marketers or content writers have a myriad of tools to boost their content on the Internet while identifying their preferred audience that would bring in more sales and profits.

The rising market competition compels businesses to seek out more dynamic marketing approaches to boost their sales and branding in the market constantly. The Internet has become a powerful and valuable information resource channel to serve as a business gateway that opens the floodgate for more customers.

Successful businesses today must identify and connect with appropriate respective markets to enjoy wealth and fame. Modern consumers surf the web to check and compare products, services and pricings before making purchases with the assistance of search engines to identify the best source of purchase on the desired products and information. Others would refer to online reviews and recommendations of brand, company and products before making a decision to buy.

Relevant marketing materials could also be distributed to targeted consumers who receive the latest updates from proactive brands and companies vying their support. Hence, the varied marketing approaches undertaken by businesses today keep changing with consumer demands and technologies.

Importance of Increased Traffic

Businesses that operate actively online with a website require vast amounts of traffic to survive in a competitive market. Advanced technologies are further pushing businesses to consider e-commerce sites to meet the changing consumer demands for fast and efficient services promptly and securely with loads of personal information transmitted across the Internet.

It is important for business owners and marketers to increase web traffic for market survival when competition continues to climb. Increasing web traffic provides businesses greater opportunities in promoting their brand and products to push sales and profits that would generate a bigger bottom line. A bigger market presence is established with increased traffic to the web business site which in turn promotes the brand and products. This opens the pathway for the brand and the company to be recognized as a market leader in the industry with an approval from relevant industry authorities. Good online market reviews would be generated to boost the market prominence and consumer preference for more sales and profits.

As competition increases in the market, only the strong players with creative marketing skills would survive as they draw on the support of the consumer market through innovative marketing strategies. This includes inbound and outbound marketing strategies.

Inbound and Outbound Marketing

Outbound marketing refers to traditional advertisements on printed media such as newspapers, TV, radio and magazines besides pamphlets and flyers which must be geographically targeted and distributed. It could also include direct mailing, telemarketing and spam mails where the focus is to entice consumer’s preferences.

Inbound marketing works through a greater emphasis on attracting prospective customers through an easy finding of company and product information. This refers to the dynamic content generated which would captivate customers who come back for more. Such invaluable and useful materials would be distributed via diverse media channels to widen the scope of marketing coverage by the company to reach more customers.

Businesses may deploy either marketing approaches or both to accomplish their marketing objectives. It depends on various factors such as business goals, budget and targeted markets for a particular campaign. Different media types could be engaged in creating useful content to be distributed to targeted audiences. This includes quality articles and blogs that are informative and relevant to consumers.

Other media types such as videos are becoming more popular as they are more entertaining and informative. These are dynamic and engaging marketing media that could captivate audiences’ attention effectively while delivering the necessary information that compels viewers to execute their purchasing power.

News releases also prove to be effective inbound marketing media where up-to-date information is shared precisely at the right time. Such marketing media have great potential to go viral which could reach thousands and millions of consumers in a short time span when the contents are well crafted creatively to be intriguing, entertaining and urgent.

Strategies of Inbound Marketing

With the advancement of technology today, there are signs of active rejuvenation in the deployment of inbound marketing. More marketers are engaging in it as they stand to reap the myriad of benefits it offers.

Inbound marketing refers to the application of the best marketing techniques and software that manipulate website content effectively to target web consumers online. A myriad of marketing tactics is employed by businesses in an attempt to increase organic traffic to their websites to boost sales and profits.

A dynamic component of effective inbound marketing is search engine optimization. A dynamic utilization of SEO in inbound marketing paves the way to securing a high ranking with top search engines that would lead more traffic to the web business site. The website is greatly enhanced in the marketplace on the Internet when online searches are conducted.  Organic traffic is generated to boost the brand and business with higher ROI.

This is where a strong SEO strategy with inbound marketing could benefit the brand and business as popular search engines seek out such virtues from business websites. Besides an optimization of web pages to boost traffic, inbound marketing strategies could also include on-page and off-page SEO tactics depending on the marketing budget and business objectives.

There are also the dynamic social media networks where fast communication and connections are executed with the sharing and forwarding of information to hundreds of contacts in a matter of seconds. Link building is vital to a successful inbound marketing strategy where proper links are placed strategically to encourage click-through rates. Marketers who engage inbound marketing should consider implementing analytics reporting to gauge their marketing campaign successes with an ongoing optimization for improvement in their marketing endeavors to remain relevant in the marketplace.

Blogging is an excellent inbound marketing strategy where versatile information could be shared on an informal or formal basis to reach more supporters and consumers. Quality blogs that are informative and thought provoking stand to instigate consumers to consider the brand and business proactively.

Successful marketing campaigns require in-depth keyword research to determine the best choice of keywords and phrases to be incorporated with a dynamic strategy development for improvement and better ROIs. The apt application of inbound marketing proves beneficial to marketers in promoting their business and brand.

You see an ad for a new traffic gimmick that sends you thousands of visitors a day. Or maybe it’s someone bragging on the forum that they get 50% opens on their emails, or that 25% of their email recipients click the links inside the emails.

I’ve only got one question for those who spend time on such things – how do you pay your bills with opens, clicks and visitor numbers? Because if they can tell me that, then I’m all ears. Otherwise, it’s about time some one said what needs saying – those numbers don’t mean a darned thing.

Let’s say you get 10 visitors to your website and your competitor gets a million visitors. I’m using crazy numbers here to prove a point, so bear with me.

Out of your 10 visitors, 5 of them buy a $1000 product. You’ve just made $5000. Your competitor doesn’t sell a single thing to any of those million visitors, but there they are, bragging about their traffic and trying to sell you a product on how you can replicate their results…

…while you quietly grin all the way to the bank.

Or maybe you send out a series of emails that only get a 10% open rate and only 10% of those opens click the link, but again you outsell your competitor who’s getting 50% opens and 25% clicks.

Are you going to think you’re doing poorly? You are if you measure your success by their terms. But again, all that matters is the bottom line.

So much of what they try to peddle in marketing is simply smoke and mirrors. It’s a wise person indeed who can see through the nonsense to what is truly important.

Let’s say you have a subject line that says, “Naked hot movie star pics” and you get a 100% open rate. But you’re selling a product on blogging. How many sales will you get? Likely none. But you got a 100% open rate, that should count for something, right?

Let’s say you’re still selling the exact same blogging product, but your subject line is, “How to make $100 a day blogging.” This time your open rate is a dismal 10%, but from that 10% you make 50 sales.

Which is better?:

  • The 100% open rate and no sales?
  • Or the 10% open rate and 50 sales?

The next time some one is bragging about their opens, clicks and number of visitors, ask them one question: How much in SALES are they doing? Because that’s the only statistic that pays the bills.

One of the most popular and widely shared blogposts is the ‘List’ post because people love lists. For example, look at David Letterman’s top ten lists – they almost always gain some viral traction.

But in our case, we’re not going to depend exclusively on viral traffic. Instead, we’re going to get others to promote our blogpost by inviting them to share the spotlight.

Go to List.ly and you’ll find a social curation tool that allows you to build dynamic lists of links that can be embedded on your blog. Basically, you are crowd sourcing your blogpost. You can create lists of anything you like, including tips, websites, tools, and even a list of lists.

Choose a great topic that your readers will love and set up a list of your own. Your topic might be something like, “Top tips to grow your business online” or “Best dating advice for women over 30.”

Now others can submit their own tips and links to their relevant blogposts. And the vast majority of those who do will also promote your post on their own blog because they’re featured in it.

Best of all, your content is growing, dynamic and interactive. You can even allow readers to vote individual items on the list up or down so the most popular stays on top.

If you really want your list to get shared a lot, find a way to tie it to current news. For example, when Google announced it was shutting down Google Reader, someone started a list of alternatives and asked for more suggestions. Within days the list had grown to over 40 Google Reader alternatives and was gaining a ton of traffic.

TIPS for making the most of List.ly:

  • Ask for help in filling out the list. As always, you need to tell people what to do to get them to do it. So ask them to leave their best tip, idea, etc.
  • Leave room for others to respond. If you create an exhaustive list, there won’t be much left for others to say. That’s why you only want to start the list with 3-5 items and leave the rest to others.
  • Embed your list onto your website. And it doesn’t matter if you place it in the sidebar or inside a blogpost, if it’s being read on a laptop or a phone because List.ly’ list will automatically resize to fit the space available.
  • Make a list of the top movers and shakers in your niche. These top guns are likely to link to the list, thus giving you premium link juice as well as traffic.
  • Other website owners can display your list on their website, so in case they do, be sure to brand your list. For example, if your website is JohnSmith.com, then you might use,“JohnSmith.com’s List of Marketers of the Year For 2013” in a banner at the top.
  • Fill out the credits. This is the website address that your list links to. It might be your home page, or you might want to set up a landing page to track traffic.

The secret to a great List.ly is to choose a topic people want to contribute to and want to share with others. Do this and your list will go viral. Do it really well and you could have a traffic surge on your hands.

Modern technologies today bring on a host of new business demands to boost sales and profits quickly. The Internet is a powerful platform in today’s marketing endeavors with millions of users surfing daily. Hence, smart businesses manipulate the Internet as much as possible using the latest sophisticated tools and techniques to reach a wider audience quickly. This is where Internet marketing approaches are creatively designed and implemented to promote traffic to the web business site constantly to boost company branding, image and market presence.
Marketing approaches
The core of any successful business is its successful marketing campaigns. These must be well crafted to meet the company objectives of bigger bottom lines and stronger market presence in a continually demanding business environment stemming from competitors and consumers.
Any marketing effort must be effective in promoting the company brand and offerings with a growing targeted traffic to the web business site; otherwise, the company would fade into oblivion in the World Wide Web like debris in space. A successful web business site requires huge traffic volume every day to be in the spotlight with a high volume of sales from these visits. It is crucial for the high traffic to be converted into sales to benefit the business bottom lines.
There is a myriad of ways to drive traffic to a business site to achieve the business objectives even on the Internet with state-of-the-art technologies and solutions available in the market today. There are many creative and innovative marketing gurus and SEO experts who are able to design and implement successful Internet marketing campaigns that would generate the desired business outcomes quickly and cost effectively.
Effective marketing campaigns
One effective Internet marketing promotion idea in drawing large traffic to the website is a well designed website that is optimized to attract the attention of top search engines for a higher page ranking. This in turn results in faster searches that bring in more web visitors to the targeted web business site for a higher sales conversion rate. A high listing by popular search engines through SEO techniques or interesting Internet marketing options such as PPC is crucial to improve the business sales and image in the market.

Search engine marketing has been noted as a very effective Internet marketing promotion idea where most Internet users use the Internet search engines to search for information. A good listing by top search engine is very effective in pushing more traffic to the targeted website, especially if the marketing campaigns are well designed to meet the company’s marketing objectives.
The use of the right keywords is essential to the designing of a cost effective search engine marketing campaign. Certain popular keywords can raise the effectiveness of an online marketing campaign where the targeted audience is successfully drawn to the web business site.
A well designed search engine marketing strategy would have web page titles and descriptions displayed in search engine results to attract more Internet users to the web business site.
New and old marketing plans
A business can design and develop bespoke Internet marketing plans through modern technologies and sophisticated tools to drive the desired traffic to the web business site. A competitive company can consider link exchanges, banner advertisements, the publishing of SEO articles, affiliate programs, email marketing, newsgroups and online forums as well as website listing in popular online directories and portals to boost its market presence.
Traditional marketing methods are still viable to draw in the right crowd in promoting the business online or offsite. Press releases with media or newspaper advertisements are still popular with a high readership. Publishing relevant and helpful content in industry-related magazines can promote the company’s area of specialization or expertise.
Leaflets and flyers can be dropped into mailboxes for a quick read while coupons offering special promotions or discounts for more saving are welcomed by consumers in this uncertain economy. Companies with the budget can engage radio or television advertising, telemarketing or billboard advertisements which are more costly than other marketing options.
Many companies may participate or host trade shows and seminars that are designed to educate and inform the public on the wide range of services or goods offered as well as their Internet business.
Online and offline advertising ideas are plentiful for driving targeted traffic to any business website, although online marketing ideas in promoting the business are preferred today with the progressive technologies emerging.
Company’s approach
A successful Internet marketing idea or strategy requires a well conducted research on the targeted market. This approach allows marketers to identify the exact target market and its characteristics that would meet the business objectives easily and quickly without wasting time and money.
Surveys can be conducted to understand the targeted market needs and demands or expectations on the company to offer the right wares and services for a definite business success. Next, excellent design tools and techniques are adopted to formulate the marketing program that would benefit the business. Some companies may choose to design and develop their Internet marketing promotion ideas in-house while others prefer to hire the experts in the market.
It is important to identify the objectives and goals of any Internet marketing program to be implemented. The end results must be evaluated against these goals and objectives to confirm the viability and success of the implemented marketing program. There must be relevant reports to evaluate the success of the marketing program to identify the strengths and weaknesses. Smart companies would adjust or change their Internet marketing strategies quickly if weaknesses are identified to prevent the achievement of desired goals and objectives.

Different seasons would demand different marketing campaigns with different consumer needs arising. Changes in demographics also call for changes to Internet marketing ideas as consumer behavior changes over time and place although the Internet narrows the physical divide.

As new technologies traffic driving come onto the market scene, new marketing solutions and applications would be available to entice companies into adopting new marketing approaches that are more efficient and cost effective to reach a wider targeted audience such as social media networking.

What is traffic?
The Internet as an ocean of traffic. Each of those water drops in the ocean may represent a person who is online. A person who could give you traffic. But the, are the persons online the type of person who is going to buy your products and services? Obviously not! So, you need traffic otherwise nobody is buying from you, And when you get traffic they shoiuld have interest. It has to be quality, targeted traffic that stands a good chance of creating a sales conversion for you.

Target Traffic Relative To Your Interest (Niche).
You’re getting traffic from a search engine or from some other site, but your backlinks should be showing the areas where the niche is similar to your market segment. You don’t want to be selling internet services and posting backlinks on jewelry sites or adding keywords for jewelry. That would only bring in traffic that isn’t interested in buying your products in the first place. In order to get your high quality traffic, traffic that wants to order from you, so your efforts must be placed in the right demographic.

What backlinks can do for you.
Let’s discuss the mechanism of the backlink in more detail. This is going to be a string of text that will be used to bring people from one area of the WWW back to your website. For that reason, you want to be sure that you build these backlinks in the best way possible.

A backlink is a piece of HTML that is embedded in other text in another website and it is generally highlighted via a different text color and underlining. It uses an anchor text format that in its simplest form is like this:
..Your anchor text..

What appears to a person reading your backlink is the text that is written in the “Myanchortext” area. It must create an interest to click on. This is not only important to get those interested in your product or services, but the text should also be search-engine friendly. This way, you double your chances of getting traffic, not just from visitors who are visiting that page, but also from search engines that are analyzing the anchor text of yourlink for content.

When you insert a backlink into a high traffic area, you want to get a good idea of how it is functioning. How well did your copy attract people to click through to your site? Even in email marketing, you want to know not just how many people have opened your emails, but also how many have clicked back to your site when they read the copy. There are various tools you can use to gauge the traffic levels coming back to your website. You can do this by using a URL shortener, or you can buy a service like AWeber.com for email marketing that offers an analytic program to track link click-through rates.

Increase Your Online Presence
Another strategy that you can use in relation to pulling people from different areas is to carefully magnetize your online presence to make it attractive and appealing to your target demographic. This is important to use in conjunction with practices that pull people from other sites, like Facebook and Twitter. After all, on social networking sites, the product is you until they get to find out more about your business. Until then, you’re selling who you are until some level of trust is reached and people are willing to visit your sites due to your online presence on social networking sites.

Focus the home page of your blog to the products you offer.
The first step to sales when customers visit your blog to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your blog, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information on different blog post and link them by providing suitable and easily visible links, so your visitor can navigate to the different posts and get the details.

Design Your Blog To Your Target Customer!
If you design a blog you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. A Blog is an extension or replacement for a standard storefront. You can send comments back to your visitors and ask them to complete a survey or even while they are browsing on your blog. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product. There are many ways to target your Blog to your Target Customers, hence Target Blog Traffic.

Does your Blog give enough visible contact information?
When you sell from a blog, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your blog, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your blog. Also have your email forwarded to another email address if you do not check your mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.