Get Traffic with three Paid Traffic ServicesChoosing which paid traffic services to use for your online advertising can feel like a crap shoot. There are so many options available, and the pressure to pick the right one – especially when you have a limited advertising budget – is enormous. As a small business owner, you don’t have money to burn. That means that you need to try to maximize your ROI right from the beginning.

The type of business you own has a lot to do with which advertising platform you pick. However, there are a few that perform well for local businesses regardless of what they do. Here are the three top services to use if you want to increase your traffic today.

#1: Facebook Local Awareness Ads

Facebook is the largest social media site, and its users have a very high level of engagement, with many of them visiting the site multiple times each day. You probably already have a Facebook page, but if you’re not also using some of Facebook’s paid advertising options for local businesses, you’re missing out on some concrete and affordable ways to attract new customers to your website.

While social media offers an easy way to reach out to users wherever they live, local businesses need to be able to focus their advertising on the people who are most likely to turn into customers. Facebook Local Awareness Ads are a great way to do that. To run one, all you need is a Facebook page for your business that includes your street address. Facebook will take care of the targeting based on your zip code. Of course, you’ll need to write a good ad and include a compelling image – but after you do that, Facebook offers an array of ways to engage with customers using their call to action buttons:

  • Message Now is a button that lets customers send a private message right to your inbox, which can be great if you want to encourage questions.
  • Call Now is a button that allows mobile users to call your business with the click of a button. It’s a very important feature to consider if you feel that the majority of your customers are accessing social media on their mobile devices.
  • Get Directions lets customers get interactive directions to your business using their mobile devices.
  • Learn More will redirect customers to the page of your choice on your website, allowing you to share valuable information with them or encourage them to sign up for your list.

All of the above options can help increase traffic to your site. Because Facebook ads are pay-per-click, you get the benefit of exposure because many customers who see your ad might not click it. It might be tempting to think that a customer who doesn’t click is one who found the ad to be ineffective, but remember – many customers need more than one engagement with a brand before they make a purchase. A customer who sees your ad several times over the course of a month may walk into your store one day without ever having clicked your ad.

#2: Google Display Network

The second ad option to consider is the Google Display Network. Google AdWords is still very popular, but ranking for search can be difficult. If your site isn’t already near the top of the list of search results for your chosen keywords, Google Display Network makes a nice alternative to AdWords.

The Google Display Network is a broad network of Google properties and third party sites that display ads purchased by Google advertisers. For example, instead of appearing on Google’s list of search results, your ad might show up on Gmail, YouTube, or any one of thousands of third party sites. You don’t have to worry about ranking for search for your ad to display, which makes it a practical option for start-up companies or those with a lot of local competition that make winning an AdWords auction a tricky proposition.

One nice thing about the Google Display Network is that you can use it for traditional advertising or remarketing. If you notice that your website has a high bounce rate, then remarketing might be the right option for you – and using the Google Display Network gives you the opportunity to reach people who abandon shopping carts or fail to opt-in on a wide variety of sites.

#3: Bing Search Ads

The usage of Microsoft search engine Bing still lags behind Google, but that can be a very good thing when it comes to advertising local businesses. Bing’s traffic isn’t as high as Google, but it’s high enough to make it worthwhile. Because it’s smaller, the prices to bid on keywords tend to be more affordable than they are on Google, which can put popular keywords in range for small companies.

One way to weed out some of the competition when it comes to keywords is to focus on local keywords when you place your ads. For example, it’s going to be a lot easier to rank for a long-tail keyword like “Emergency Veterinary Care Seattle” than to rank for “Emergency Veterinary Care.” If you use the latter, you’ll be competing against thousands of veterinary practices worldwide. If you use the former, you’ll only have to deal with the veterinary practices that are in your immediate area.

Another fact about Bing advertising that’s often overlooked is the fact that Microsoft also owns two other search engines, Yahoo and AOL. While their market share has slipped thanks to the rise of Google, a lot of people still use them. When you pay to advertise with Bing, your ads will display on AOL and Yahoo, too.

One final thing to consider about Bing is that they offer easy import of your information from Google AdWords – a nice option if you have been using AdWords and want to switch. They offer very similar targeting options to Google, and often at lower prices.

 

Other good advertising options for local business include social media sites such as Twitter, Instagram, and Pinterest, as well as mobile marketing if you want to attract mobile traffic to your site. However, the three options listed above have the greatest probability of getting you the web traffic you want to see as a result of your advertising.

Website Traffic Ideas

You create a website or blog to share your knowledge and experience. You develop great content for it. Need more Website Traffic Ideas? Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site? Don’t be discouraged. You just entered a new stage of your business development. It’s time to direct and drive traffic to your site. However, you don’t want just any traffic. You want targeted traffic.

What is targeted traffic? Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies and offers crafted specifically to grab their attention. These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers.

With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers. Of course, before you started your online business venture, you created a persona of your ideal customer and developed a niche and perhaps a sub-niche, as well.

To refresh your memory a little, an example of a broad target audience could be women. Niching that down further, an example could be middle-aged women. Going one-step further, you could target single, middle-aged, women. As you can see, you can continue niching your audience down as needed. When you know your target audience well, you can successfully market to them by providing the information and solutions they need.

While knowledge of online technology and marketing is very helpful, you don’t have to be an expert. You can learn as you go. Implementing what you learn, as you learn it, can make a real difference to your bottom line. Consider beginning with Search Engine Optimization (SEO). It’s not as scary as it sounds. In fact, it’s one of the easiest technology/marketing strategies to learn and implement. With a little knowledge about how to use keywords and a keyword research tool, you can get started right away. Just place the keywords in prominent places such as in your headlines, links, categories, descriptions, etc., in order to encourage your viewers to click, read more, and take action.

Once you have keywords in place throughout your site, make certain you create engaging content, including posts, images, and other items. Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them.

It isn’t enough to have great website content and targeted traffic. If you want to make money, you need to sell something, whether it is something of your own or an affiliate item. While your website draws in traffic, it’s up to you to make the experience personal for your readers and profitable for your business. The best way to do both of those is by creating an email list where you can get to know your readers better and promote items they want and need. Once you have your mailing list set up, you’ll need to convert website visitors into email subscribers.

How do you get visitors to become email subscribers? Offer visitors something they just can’t turn down, in exchange for joining your list. This is often efficiently done with a “pop-up” reminder, which offers the reader something that is free only when they join by adding their email address in the email capture portion, below the offer. An email capture, marketing strategy works well on your site as well as on many social media platforms.

Social media platforms like Facebook, YouTube, Twitter, Reddit, Pinterest, and others can help you gain targeted traffic. Once you discover the social media sites that your readers favor, share post teasers, and other info on those sites to bring more targeted traffic to you. Each social media platform caters and appeals to a slightly different group of people. For you, this means that some social media sites will be a better fit for your business and its goals than other social media sites are. Make note of the social media platforms that bring you the most traffic and try out new social sites to help you stay ahead of your competition.

Getting traffic to your site isn’t difficult. Search engines can do a lot of the work for you. However, the key to getting the right traffic is to make effective use of search engines and other options available to you. Here are 51 winning website traffic ideas to help you reach your target market and your goals.

Don’t be afraid of learning SEO. Search Engine Optimization (SEO) is the art of raising your position on search engine results pages (SERPs) by using specific strategies, techniques, and tactics. The higher you are on the results page, the higher your ranking is and the more targeted leads you’ll get.

Here are some Website Traffic Ideas:

  1. Create interactive blog posts – Content is king, queen, and everything else royal these days. Your content needs to be interactive. Ask questions that allude to a problem and its solution. For example, a life coach that wants to find readers who need more money and a positive mindset could create a blog post asking something like, “How Are Negative Thoughts Limiting Your Paycheck?” Readers who can relate, that is those that have negative thoughts and want more money will click through to find out more.
  2. Create a FB group – When you create a Facebook group related to your business, you essentially create a community where people with similar interests can interact with you and each other. We all talk about how busy our lives are but we often find time to “wind down” or “start the day” with social media interaction. A Facebook group can be a great way to find new leads and connect with existing customers.
  3. Get a good pop-up for email capture – Having a good pop-up email capture in place can literally make the difference between being forgotten and making multiple sales. Since pop-ups can be annoying, especially if not used properly, it’s important to choose a pop-up that has a variety of options and features. When you have more control of how, when, and where the pop-up appears, you can gently remind your reader to sign up for your offer. Remember, your visitor comes for info. If the pop-up covers up or restricts viewing the info before they know it’s good, they may just leave the page, never to return. Use pop-ups wisely.
  4. Create a special report – A free, special report about the most common problems your readers face will likely attract the right traffic. In exchange for signing up and giving you their email addresses, you will give them the free report. Once they are on the list, you can market to them via email providing more info and relative offers.
  5. Run a contest or sweepstakes – Before you create a contest or run a sweepstakes, be sure to know the difference both professionally and legally. Every state has its own rules when it comes to what differentiates the two. However, a properly run and executed sweepstakes or contest can bring in loads of traffic and plenty of new list sign ups. Consider hosting these several times a year rather just during the traditional “holiday season.”
  6. Create a forum – Creating a forum is a great way to build a sense of community. People can give advice, opinions, and input on your content as well as support each other. This is also a great way for you to get to know your audience. Listen carefully to what they say and what they don’t say. Keep members active and involved by asking open-ended questions and sharing your thoughts.
  7. Include keywords throughout your site – If you are not familiar with keywords, the best place to start is with a good keyword tool. There are many out there. Some site owners prefer Wordtracker while others like to use SEO Book or Google Suggest. Try out several to decide what features you want and which tool works best for your bottom line.
  8. Participate on social media platforms – If you haven’t jumped on the social media bandwagon, it’s time. The old adage, “Out of sight, out of mind,” applies when it comes to social media. Be active and involved. You need to pay your dues by liking and sharing posts as well as by leaving some words of encouragement on others’ timelines. Following people on Twitter or liking their Facebook Pages will return to you tenfold.
  9. Use StumbleUpon – StumbleUpon is a social network, which acts as a type of search engine called a discovery engine. It uses individual readers’ preferences, likes, and dislikes, etc., to tailor search results by finding or discovering even the more obscure content the reader wants and likes. This network is popular among marketers for a variety of reasons, which include the ability to rate posts, share pictures, and add videos too.
  10. Spread the word in your communities – Do you belong to a local community group? Word of mouth still counts today, especially when you are socially active. Make it easy for your fellow group members to find and share your business info by giving them a business card or two. Consider creating a special free product or service just for group members. This will help them to get a more personal feel for what you do and they will be more likely to share their “new find” with others.
  11. Create a newsletter – Once your mailing list is set up, it’s time to create a newsletter. You may think these are too time-consuming or you don’t have the right skills. Don’t worry. Your newsletter can be as simple as an update or the notification of a new product. Constant Contact, AWeber, and Mail Chimp are popular email marketing platforms that help you stay connected with your prospects and loyal customers through autoresponders, newsletters, and other forms of email correspondence.
  12. Keep in touch – If you are between contests or new product messages, make certain to keep in touch with your readers. Email about a good article on a related hot topic. Send a message about your latest post. Just keep feeding your readers information they are interested in. If it is a new season, send them an infographic with some interesting topic related facts. Create an infographic with one of your own sayings and pass it along.
  13. Create a press release – While it may sound old school, it is still effective and can bring traffic to your website. Your press release does not have to be long. You can (and should) create an intriguing headline along with short, concise body information.
  14. Make your website search engine friendly – Your website content should relate to the needs and wants of your target market. While visitors will share website posts and other info, search engines play the most prominent role in your success. Keep them happy by beginning with a quality website theme or template. Poorly coded or outdated themes can do more harm than good. Learn and implement solid Search Engine Optimization practices. When you know the tried and true SEO techniques, you aren’t as easily scammed by “do-it-quick” sales pitches, empty promises, or black-hat strategies for gaining traffic or money. Remember, if it sounds too good to be true, it probably isn’t true.
  15. Create engaging headlines – Make sure your blog posts have well-crafted titles and headlines as well as sub-headings, when applicable. Your titles and headlines should be engaging, contain power words to encourage action, peak curiosity, and when possible, allude to the solution of a problem.
  16. Ask questions in your headlines – When you create a headline question, it’s important that your target market can identify with the question. The more your reader can relate to the topic or problem, the more likely he, or she is to click through to find the answer. Here is a good example – “How Are Negative Thoughts Limiting Your Paycheck?”
  17. Include links to relevant posts – Links are important, both incoming and outgoing links. Make it a priority to link related posts on your site to each other. This is often referred to as “internal” linking. In addition, occasionally link to related content on expert sites. This is called “external” linking. Linking to expert or authority sites can help to elevate your authority standing. When a website refers to and links to your site, it is referred to as an “incoming” link.
  18. Reward your target audience – Create a special thank you for your target audience and post it on social media with a request to share. A little thank you goes a long way. Provide a special link new signups can use to get the item and get on your email list.
  19. Set yourself up as an authority – The topic you chose for your website is one you know a great deal about. People in your circles see you as an “authority” on this subject. To help others see you in this light, share, share, and share some more. Get out there and “be seen” in your local area and online. Share your knowledge and experiences on your website. Offer to guest post on similar sites. Team up with another authority figure. Host a webinar to teach or mentor others. Mention and quote your favorite authorities. Sponsor events. Stay up to date on your topic to keep traffic coming your way.Above all, keep learning and sharing in a variety of ways and places to build your authority reputation.
  20. Guest post – Offer to make guest posts on related sites. The more visible you make yourself, the more targeted traffic you will receive. Make certain to guest post on a site that is relevant to your topic.
  21. Participate on topic related sites – Make time to interact on similar sites and in groups that discuss topics such as the ones covered on your website. Your visibility and consistently knowledgeable contributions can create curiosity about your website and encourage others to visit. Make sure you add a link to your site in your profile or the website area, when possible. As search engines index these other sites, you may find that your site moves up on search result pages and you get more traffic.
  22. Keep writing fresh, new content – Don’t write a few blog posts or articles and stop. Your readers and search engines are hungry for your information. Add new content on a regular basis to keep them both happy and returning to your website. Remember infographics, blog posts, articles, pictures, audios, and videos are types of content, too.
  23. Tweet often and much – Every time you run a new contest, add a new blog post, post a new video or picture, tweet about it.
  24. Collect and review traffic data – Learn how to collect and use traffic data to analyze your web traffic, marketing endeavors, and advertising campaigns. Keeping track of where your traffic comes from, what actions visitors take, and where they go, enables you to identify what works, what doesn’t work, and what you can do to draw more targeted traffic to your website.
  25. Market and network connections new and old – “Make new friends but keep the old. One is silver and the other gold.” Keeping up with your market and network connections can give you an edge, especially when it comes to traffic. Keep in touch with your existing connections but remember to make and build relationships with new people in your industry. Both new and old connections can be an advantage to your business and send targeted traffic to your website.
  26. Make an infographic – People love visuals and a picture really is worth a thousand words. Using infographics is a great way to explain complex or confusing concepts to your readers. Readers also tend to share these helpful infographics, which drives more traffic to your site.
  27. Quote yourself on memes – Add one of your own quotes to a post-related image. Share the image on social media sites with a link back to that post or to a related category. This helps to drive traffic to a targeted area of your site while helping to elevate your authority level.
  28. Use your elevator speech – If you want to draw more traffic, craft and practice your ever-ready elevator speech. The elevator speech lets your prospects know what you do, why you do it, and most importantly, how this could benefit them. Snippets can also be used in various places on your website as part of the descriptions.
  29. Add videos to your site – Include multiple types of content in each website post. Use your own videos when possible. You may also want to use YouTube or social media videos that have gone viral. Using multiple types of content encourages a greater range of search engine results and greater traffic.
  30. Add photos to your blog or site – Photos of people enjoying or using your product can encourage your prospects to take action. Be sure to associate the image with a positive emotion that your prospect wants to have or feel.
  31. Create lists – Everyone likes lists. They are short, concise, and save time. Offer “top” lists such as “The Top 7 Reasons to Use Lists.” Create a list of how-tos with specific instructions on how to achieve a goal. Make certain to include a call to action at the end.
  32. Make a top 100 list – Readers love “top 100” lists, especially if they are short and concise. These longer lists are a great choice for “the year in review” type of posts.
  33. Create a guide – Guides are important marketing tools because they offer valuable information in one place. If you can offer information all in one place, you make readers happy and can gain their trust, which makes them want to come back for more.
  34. Learn how to use YouTube – For many website owners, writing keeps them busy. They don’t often think of putting themselves out there on video. Consider learning how to use YouTube and creating your own channel to capture targeted traffic. Web users love videos.
  35. Add text to your website images – The Google bot cannot “see” a photo so add tags, descriptions, and other meta-data to images along with text for site visitors. This encourages visitors and search engines to come back repeatedly.
  36. Join Facebook groups relevant to your niche – When you want to draw traffic to your website, it’s important to join several different groups on Facebook and become active in them. Once you gain trust, make friends, and gain followers, you can promote your business appropriately in these groups.
  37. Join Google + – If you’ve done Facebook, Twitter and Pinterest, don’t forget about Google +. You can share your content with others in your circles and they, in turn, can share your content in their circles. It’s a wonderful way to have your content spread.
  38. Ask experts to write guest posts for your website – Have other experts write guest posts for your site. They will link back to their post on your site so that their readers become your readers as well – instant traffic.
  39. Give and create interviews – Interviews make it easy for new people to get to know you and discover why you are an expert in your field. When you grant an interview to someone, they will likely link to the interview and your site. Request an interview from your own mentors or experts in your field. Helping your readers get to know the people you admire or credit with your own success associates your name with other well-known people and can give your authority level a boost, along with website traffic.
  40. Create a webinar – Offer a webinar that shows or explains how to do something in a different way. You can offer valuable tools, tips, advice, and teachings through your webinar. You can also turn the webinar into a paid product for those who were unable to attend.
  41. Create a tutorial – Nothing beats a great tutorial to reach your target audience. You can begin with a teaser alert telling your mailing list readers that you will be working on a tutorial for them. Send another email announcing that in two weeks the tutorial will be ready. Send out emails with dates and times to have readers sign up. Limit the special offer by time or number to create a sense of urgency.
  42. Create plenty of How-to Posts – Millions of people search the internet with the words “How to” in front of their search. How to posts will bring targeted traffic to your website with people searching for that very same query.
  43. Add graphs and pie charts go guides – More technical web users want to find out information but want it in the form of a comprehensive guide. Include graphs and pie charts to squash any fears, doubts, or insecurities they may have.
  44. Post an opinion post/ask for comments – Don’t be afraid to be a little bit controversial in your posts. Leave a comment on your own post that has a strong opinion and is possibly controversial to draw comments from readers who may have a different point of view or angle. Get people talking on your site.
  45. Create a frequently asked questions section – Many web surfers, especially the more experienced surfers, look for, and actually expect websites to have a Frequently Asked Questions (FAQ) section. Creating a thorough FAQ encourages these viewers to come back repeatedly because you offer them easy-to-find, accurate information. Since FAQs often contain a question, search engines are also likely to index these sections, making you the “go-to” site on specific topics.
  46. Offer hacks on topics of interest – People love short cuts or hacks. Create posts on how to use topic related hacks to make life easier for your target market. You may be surprised how many people use the word, “hack” when doing a search for your topics.
  47. Create a free printable worksheet to visitors – After explaining an advanced or confusing concept, offer visitors a printable worksheet or checklist related to the concept. This strategy is especially beneficial to you if you offer product report packages that also contain worksheets. The visitor gets to see just how much product worksheets can help them, while search engines index the download page. With very little effort on your part, you may find that your free-to-visitor worksheet goes viral and attracts a lot of traffic.
  48. Give homework and request comments – Ask your readers to try a “solution” or “strategy” and let you know how it worked for them. If it worked, ask what they liked best about it. If it didn’t work, ask what they suggest to make it better. Encourage your readers to share their thoughts and opinions. When you actively listen to your audience and people feel that they matter, not only will they come back but also they will bring their friends with them.
  49. Create coupon codes – Everybody loves coupons and deals. They also love to tell others about their good fortune. When a visitor gets a great deal, bragging rights come next. The more the visitor has to brag about the more targeted traffic you will receive. Create coupon codes that members can share with their friends. Don’t forget to make things easy for mobile users by using a QR code too.
  50. Create a top 10 list of most important skills to have on the subject – Create a top 10 list of the most important skills your reader should have on a particular subject. Sometimes they just want a quick fix and need a little hope that there is a solution for what they consider their problem.

Do you need more traffic? These 51 winning website traffic ideas can help you usher your targeted traffic straight to you website. Use them one at a time to test the results or combine the ideas to meet your specific goals.

In order to get the best results, give it some time and be patient. Find what works best for you and most importantly for your customer, the results will follow.

 

It’s a good time to look ahead to 2017 and think about what your marketing strategy will be. Digital marketing is running neck and neck with traditional advertising in terms of spending, and for many small business owners, it makes sense to allocate the lion’s share of their marketing budget to online strategies.

With that in mind, here are 10 killer marketing trends to embrace in 2017.

#1: Live Video

Live video had a big year in 2016, and that trend is expected to continue in 2017. Facebook Live attracted celebrities, advertisers, and even individuals with its immediacy.

The key to using live video effectively is to plan ahead and have a strategy for using it. Not every topic or situation lends itself to live video, but some that due include:

  • Live Q & A sessions where you answer questions from the comment section
  • Demonstrations of new products (or unboxing new products)
  • Behind-the-scenes tours of your business or production facility
  • Coverage of live events

If you want to use live video, come up with a schedule and budget (it doesn’t have to be expensive) and then make sure your followers know when to expect you.

#2: Mobile Everything

2015 was the first year that mobile searches outstripped desktop searches, and research shows that 65% of all online user engagement in 2016 was on mobile devices.

What does that mean in terms of marketing? It means that your website and all of the content on it should be optimized for mobile users. You should also consider implementing mobile buying buttons, mobile payments, and creating a mobile app to engage your customers. Even small things, such as using Facebook’s “Call Now” button for your mobile ads, can make a significant difference when it comes to the ROI on your mobile ads.

#3: Influencer Marketing

One of the most frustrating things for content marketers who use social media is the increasingly-sophisticated algorithms that prevent many of their followers from seeing their content – unless they pay to boost it.

If you’re looking for a way to get around that issue without paying Facebook or Twitter – the people who are, after all, causing the problem in the first place – you might want to consider influencer marketing. Regardless of what niche you’re in, you can contract with authorities, celebrities, and people with large social followings that overlap your target audience. Get them to mention your company or products to their followers, and reach hundreds or even thousands of new users for (potentially) only a fraction of what you might pay to run an ad or boost a post.

#4: Data-Driven Marketing

As marketing grows increasingly sophisticated, it’s not surprising that marketers at every level are digging deep into customer research to obtain information to help them fine-tune their marketing campaigns.

Some of the things you can do to mine data include reviewing traditional analytics and conducting customer surveys. The information you gather can help you to personalize your marketing and increase your engagement.

#5: Geo-targeting

Local marketing has always been important, but mobile technology makes it easier than ever to reach your customers where they are – and when they are most likely to need your products or services.

If you want to engage in hyper-local marketing, you should:

  • Verify your NAP listings
  • Make yourself known by appearing at local events
  • Use social media targeting to reach people in your immediate area
  • Consider using geofencing to reach mobile customers when they’re near your store

These tactics can help you increase foot traffic and build a loyal following.

#6: Permission Marketing

Research shows that millions of internet users – perhaps as many as 26% — use ad blocking software when they surf the internet. That means that marketers have a potential problem unless they can find a way to reach those people.

Content marketing is a big part of the solution since it’s not likely to be blocked. However, organic reach is down too. One solution may be to target consumers with advertising that they have agreed in advance to receive. For example, podcasts, webcasts, live video, and newsletters are all ways that you can reach out to customers who are willing to look at ads in return for valuable and relevant content.

#7: Email Marketing

It might surprise you to see email marketing on this list since this type of marketing is hardly new. However, it is still one of the best and most reliable ways to reach out to your target audience and engage them.

The key to using email marketing effectively is not to send a series of sales pitches. Nobody who subscribes to your list will stay subscribed for long if all you do is try to sell them something. Instead, focus on delivering interesting, relevant, and actionable content. If you do that, people will look forward to receiving your emails – and they’ll be receptive when you do make a sales pitch.

#8: Beacon Technology

This last trend relates to mobile users and local marketing, but it deserve its own place on this list because it has the potential to revolutionize marketing going forward.

Beacon technology is software that use Bluetooth technology to home in on mobile devices in stores and then use that connection to analyze shopper behavior. Eventually, proponents of the technology imagine that it can be used to send hyper-personalized content to mobile users while they are shopping. It may also be able to help business owners optimize the layout of their stores and the customer experience to increase sales and build loyalty.

 

Of course, you can also expect that social media marketing will continue to be important in 2017. The key to maximizing the ROI on your marketing campaigns is to analyze the performance of your current marketing, continue with what works, and incorporate new trends as they make sense for your business. If you do that, 2017 can be your best year yet.

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LotCon-Internet-Marketing-Marketing-Basics280Internet business owners or marketers today must be more proactive in making the most use of their available online marketing resources and solutions to boost desired web traffic to their websites. This would refer to the best of online advertising via advanced technologies available today.

Types of Online Ads

The market is flooded with all types of ads and commercials trying to woo potential business customers to the companies. Consumers are constantly bombarded with too many commercials and banner ads on the web to know what is good or bad.

It is crucial then for companies that engage in online advertisements to showcase more dynamic ads that help their brand or products to stand out from the crowd and draw more traffic to their website. This would refer to email marketing synergized with solo ads that are appealing and effective. However, solo advertising must be properly administered to be effective in generating increase traffic.

1) Attention-grabbing

Solo ads must be appealing inside out with a clear message conveyed to viewers. The online ad must be attractive in text and image to grab the reader’s attention through the inclusion of a dynamic punch line on the subject matter or topic in the title.
Viewers would appreciate a quick understanding of the title to grasp the gist of the ad offer before giving the link a click to be directed to the right website for further action and benefits.

2) Clear Message

Although there is some value to mysticism in a dynamic marketing ploy, it is often better to be direct and clear on the business message that would not leave potential consumers guessing. Busy consumers today would not want to waste time indulging in ‘hide-and-seek’ marketing ploys of marketers, but prefer a direct message on what is offered which benefits them.

Hence, good solo ads should function in this manner where there is no ambiguity in the message content for readers to decide on their next course of action. An effective solo ad is delivered via email to inform potential business customers of value-added offers in their email.

3) Brief to Impact

A dynamic punch line on the solo ad title or content would make a good marketing impact on target audiences for the brand and marketer. Such effective solo ads must be presented with brief messages that captivate the focus of consumers for easy remembering to take on the required action such as opt-in responses.

This is similar to TV commercials of 10-20 seconds with sharp verbal and visual presentations. Effective billboards work on the same principle with high costs. However, email marketing is much cheaper with similar effects; if not better on the Internet. A brief email solo ad could go further with consumers who are quick to pick up the brief message if they are interested.

Too many details on an email ad could look cluttered and veil the right message to be conveyed. This would divert consumers’ attention from the intended business objectives which could cause the marketer to lose valuable sales and profits. Interested consumers on the brief message would enquire further through the law of attraction in online marketing techniques.

4) Unforgettable Ads

There are many unforgettable jingles from certain TV or radio ads that keep ringing in the consumers’ minds all the time. Email solo ads could also have that effect if the potential customer is captivated by the ad image or title. Hence, the solo ad must be well designed to be memorable.

This effect would require some creativity and production skills by ad designers with dynamic marketing plans from creative marketers or business owners. There are plenty of vibrant design tools in the market at affordable prices or free to generate the best of captivating solo ads. It could involve some unique character, mascot or catchy jingle with the solo ads that would draw more web traffic to the website.

An unforgettable solo ad is definitely a winner with Internet marketing endeavors when engaged in email marketing techniques.

5) Repetitive Presentation

Good solo email ads must contain the product to be promoted at various locations to remind consumers of the primary focus of the advert. Thus, the product is to be mentioned not only at the start of the email ad, but also at the end to reaffirm the value and presence of the product. Repetition of the product in the solo ad helps to establish its presence and importance in the consumers’ mind to make favorable business decisions for the marketer.

The more times a product is mentioned in the solo ad, the higher the retention in consumers’ mind for purchase and brand support with greater market awareness. However, repetition of products in the solo ads should be executed professionally without cluttering the ad or frustrating consumers in reading and understanding the message clearly.

It is not a hard and fast rule where many repetitions of the product in the email solo ad would generate high traffic if the ad is not well managed or relevant to the marketing campaign or theme. Hence, marketers need to be discrete and wise in applying the above ideas in deploying solo ads with email marketing.

Conclusion

Any solo ad email marketing campaign could prove challenging and costly with or without the desired web traffic generated depending on the way the whole process is being executed. Wise marketers or business owners need to understand solo ads email marketing dynamics to be successful in deploying this marketing tool effectively.

This would include buying from reliable sources to generate organic traffic, which would speed up the mailing list of the business for more sales and profits. Solo ads email marketing campaigns could be made more vibrant in synergy with other dynamic marketing options such as freebies and vibrant landing pages.

The marketer or business owner could expect higher ROIs when they deploy solo ad email marketing strategy efficiently to make repeated sales. Lucrative optimal income could be secured when solo ads are well implemented creatively for different seasons and products.

What Is Content Marketing And How Can You Use It For Business Improvement?

Digital technology is changing the way businesses are being conducted today. The market fluctuates constantly swaying to the emerging technologies that bring forth versatile marketing strategies and solutions that could boost business in various ways. Advanced digital technology offer businesses a greater web presence and more business opportunities in new uncharted territories online and offline.

Content Marketing Dynamics

Marketing Basics Blog TrafficModern businesses, big or small, must engage in dynamic SEO strategies to remain relevant in the market. This adoption of SEO dynamics helps businesses develop increased brand awareness with higher business value of its products and services. Under SEO, content marketing is highly effective in attracting traffic to the web business site with high quality information that is value-added to web consumers.

Under the SEO umbrella on Internet marketing, content is king to woo targeted traffic to the website of businesses. Content marketing focuses on the efficient creation and delivery of high quality content with which web consumers desire to enhance their own lives and careers. This form of marketing approach could be incorporated in various forms for the best effects and business outcomes. Great content through content marketing strategies could be in the form of blogs, useful articles, entertaining videos, up-to-date market reviews, appealing graphics or images, and latest market news of interest.

Superior quality content is highly desired for content marketing to be effective in its objective of drawing more web traffic to the business website. However, besides great content, strategic distribution must be viewed with equal emphasis to reach the targeted market circles and beyond. This would generate more web traffic to the website with a wider market influence in promoting the brand across a bigger perimeter.

Social Media Platforms

Social media networks form the best of distribution channels for great content delivery to targeted niche markets in promoting the business brand and offers. Social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Instagram form excellent online marketing platforms in attracting more potential business leads with their millions of subscribers.

Thousands of web consumers ply these social media platforms daily seeking for new and relevant content in various avenues that include the likes of online forums, webinars, chat rooms and videos. As more web consumers spend longer time on the Internet, businesses have more opportunities to connect with their desired niche markets that are receptive and supportive of the brand and business offers.

Businesses that desire to remain competitive in the market with increased sales and bottom lines must manipulate social media dynamics in their marketing strategies to enjoy the competitive advantage. This includes selecting the best of potential customers to boost business sales and brand awareness in the market for greater business outcomes.

Major Benefits of Content Marketing

The apt deployment of content marketing offers many business benefits to propel the business forward slicing through the thick and thin of market competition. One of the major benefits of content marketing is building brand awareness where more audience is engaged through the informative and useful content distributed across various channels.

Creative and innovative marketers could leverage on the myriad of distribution channels in and out of the Internet to promote their brand and business content effectively in drawing more traffic to their websites. As more audiences are engaged through the quality content distributed, consumer support grows with more sales and approval. Industry authorities and market leaders take on a higher respect of the company that is viewed as progressive and dynamic with innovative marketing tools and strategies implemented.

Search engines are bound to perk up to evaluate the website with higher rankings to draw more attention from interested web consumers, industry authorities and even competitors. The higher page ranking serves to attract more web consumers who are more likely to click on the company’s link and be directed to the company’s website.

Web consumers today are highly influenced by the high web page ranking generated by top search engines. They are likely to click on web links that are positioned higher at the top of the first page of Google’s SERP listing. Hence, more and more businesses are very eager to get onto the good books of top search engines like Google to enjoy more organic traffic to fuel their business.

Audience Engagements

One of the most effective ways in improving business and brand awareness through content marketing is to have quality content that would attract and engage targeted audiences. Business owners and marketers could manipulate superior content in engaging with targeted niche audiences to keep them interested or open towards the brand or business. Special marketing incentives could be generated from content marketing to be offered to targeted niche audiences that would boost business sales and bottom lines.

Creative content is always sought after by web consumers to enrich their own lives and careers; content marketing proves to be very versatile in distributing the best of contents for potential business customers to be more aware of the brand and its potential offers. Good contents help open up web consumers’ interest to fan the flame brighter in understanding the brand and products or services. An open platform for discussion, debate, query and solutions could be established through good content marketing with quality content that inspires or triggers consumers’ interest towards the brand and business offers.

A personal audience engagement is easy to be established through content marketing if the marketer makes time to prioritize this important aspect of dynamic marketing.

Conclusion

Aggressive business owners and marketers today have a host of dynamic marketing tools and strategies at their disposal to impact their targeted niche markets and beyond in building their brand awareness in the market. The availability of content marketing draws more traffic to the web business site through creative marketing strategies and platforms.

It is easy to win more organic traffic to the web business site if business owners and marketers are well aware of the potentials of content marketing to be manipulated aptly through various dynamic channels on the Internet. Creativity and diligence hold the key to a successful content marketing campaign for any business today.

Get Traffic

LotCon-Internet-Marketing-SEO-Made-Easy280Search engine optimization (SEO) is crucial to the improvement of websites that are designed to draw traffic for generating revenue. The website could only achieve this business objective if it has established a strong market presence through a high ranking by top search engines.

This strengthens the market philosophy of higher rankings and promotes higher visibility in any business or industry in today’s increasingly competitive markets. More traffic is attracted to generate more revenue for the business when web consumers are influenced by higher rankings which indicate preferred market choices.

But website performances cannot be improved without employing the necessary SEO components in any marketing activity. Hence, business success comes about through the apt deployment of well identified SEO strategies by marketers and business owners who are aware of the market requirements and workings.

Search engine optimization is crucial to the success of the web business site, especially in the New Year 2016 around the corner. However, smart marketers and business owners who apply certain SEO strategies are likely to experience a higher chance of success in the marketplace when they focus on the right SEO focuses.

1) Social Media Signals

Marketing professionals are experiencing a lack of web traffic from social sites which are purportedly bursting with high traffic and subscribers. However, a closer look would review that higher traffic could be achieved when the focus is on certain activities at social sites.

Social media signals are crucial in establishing and improving domain authority and web page rankings which, at the end of the day, serve to boost the shared content on these social media platforms.

As Google widens its doors to include social media platforms in its search engine indexing and SERP listing, social media signals are counted as value-added elements of the website to boost web page rankings.

2) Mobile Friendly Environment

With mobile technology making big waves across the market today, modern businesses have no choice but flow with the emerging technologies. Hence, it is imperative for Internet businesses to be mobile friendly with mobile competent websites that would attract more traffic. This is necessary as more mobile users emerge in the market with mobile apps becoming readily available.

Internet mobile activity is known to make up 30% of Internet traffic today as more sophisticated mobile devices and apps are available. Even search engines like Google has adjusted its search algorithms to identify and recognize mobile friendly features in its SERP endeavors. Mobile users are finding more convenience in browsing the Internet using their mobile phones and tablets which are constantly with them 24/7 instead of referring to bulky and heavy computers which are not as portable.

Modern businesses must switch to the more responsive mobile friendly or mobile compatible design which augurs well with Google’s search engine for higher assessment rankings. There is a Google Mobile-Friendly Test which business owners and marketers could manipulate to confirm the website compatibility according to Google’s assessment requirements which would help businesses gain mileage in the market.

3) Migration to HTTPS

Another important and relevant SEO strategy is to consider HTTPS, which offers greater safety and security for digital conversations and enhanced browsing experience to users. This is followed up by Google, which set HTTPS as a focused ranking signal.

HTTPS refers to the advanced technology in transferring data between the website and Web server using an extra encryption layer known as SSL. This Secure Socket Layer serves to transfer data more securely to be safe across the Internet. An SSL certification indicates the website’s compliance to safety and security on data transfer, which satisfies industry safety standards. This would drive more traffic to the website for more sales and profits.

As technology progresses with better solutions and new tools to facilitate various aspects of business, lifestyle and work, success can only come with the prompt implementation of these facilities that offer greater rewards and higher ROIs.

4) Engage in Guest Blogging Professionally

With the rise in article marketing, more marketers and business owners have engaged proactively in guest blogging activity.  This is an excellent marketing strategy in securing a back link to the website for generating more web traffic to boost the brand and business.

Guest blogging is very effective in generating traffic with quality content and professional presentation under reputable websites and web directories. Marketers and business owners who are proficient with their brand or business offerings must strive to be a recognized and reputable market leader that is effective in promoting their business professionally.

As a guest blogger, diverse multiple platforms would be made available to marketers and business owners to share their insights and vast knowledge passionately with a potentially huge audience that would support the business and brand.

5) Contextual Search Indulgence

There is no way in which businesses could survive in the ever-changing marketplace by remaining status quo in SEO over long periods of time. Industry experts acknowledge the changing components of SEO that impact businesses rapidly through changing technologies where change or adaptation by businesses must happen in order to survive.

Quality content could be enhanced through polished presentations via new product related phrases or diverse formats which even Google bots adopt. The new content management abilities in these Google bots have been constantly refined to be more dynamic over time with the emergence of advanced technologies and marketing solutions.

Conclusion

Successful Internet businesses today require a comprehensive SEO approach that is dynamic and sophisticated using the latest technologies and solutions with top SEO components in focus. This marketing approach is vital to the success of the brand and business in view of rising competition.

New SEO tools help business owners and marketers to focus on improvised keywords and browsing abilities that satisfy web consumers who would be more inclined towards the brand and business offers. The right SEO focus could greatly enhance the business’s market visibility on all platforms readily with favorable results. Dynamic SEO based websites attract more traffic and sales to generate more revenue as desired by the marketers or business owners.

Free Traffic To Free CPA OffersInternet businesses work on the premise of generating revenue through online marketing means. This would entail an in-depth research on keywords for search purposes and generating free traffic towards the marketer’s offers or website.

Offline Marketing Option

Cost-per-Action marketing is a popular online marketing approach in promoting free CPA offers, provided that proper keyword research has been well conducted. This lead generation method is highly effective in driving free traffic to the business offers or website using premium articles, entertaining video and dynamic press releases.

Many marketers tend to focus on online activities to activate their marketing plans without realizing the alternatives for profitable free traffic which could benefit their business. This huge volume of traffic is offline traffic, which refers to the massive market in the real world. It is known as the ‘traditional’ marketing approach when the virtual world came on with online marketing options.

Offline marketing could direct massive volumes of potential customers to the marketer’s online free CPA offers through simple marketing approaches. No search engine optimization is required; no pay per click or pay per view obligations; no expensive banner ads or potential leads purchases.

In fact, there is no need for a web business site to bring in attractive income using offline free traffic generation methods. There are the usual attractive commissions for different sale models with appealing cost per action models for affiliate marketing.

Dynamics of CPA Marketing

CPA marketing involves an action that is performed before the commission is accrued to the marketer using the attached link. Many CPA offers are manipulated in lead generation marketing campaigns to grow the mailing list of the company. Simple actions such as giving the name and email address or just the zip code would entitle the marketer the agreed commission.

There are always slight deviations on CPA offers where web visitors who click on the link may have further call-to-action options before commission is rendered. They may need to subscribe to the company mailing list or make a purchase which is supplying more than their basic mailing information.

It is critical for affiliate marketers to consider the exact payment terms and conditions before indulging in any CPA marketing as different CPA networks operate differently in terms of types of offers, commission rates and payouts. Affiliate marketers need to understand the scope of requirements related to that particular CPA network before signing up. The marketer’s choice of promotion is often dependent on the preferred niches that the marketer is familiar with. Marketers should also research on the plausible conversion rate with their preferred choices of CPA options.

If the web consumer is motivated to take on more call-to-action steps, the affiliate marketer is likely to procure more commission. A zip code entry accounts for a low commission while entering a physical address attracts more commission for the marketer. The most lucrative commission offers is the free trial offers.

Free CPA Offers

CPA offers are usually executed through a well setup CPA network by respective companies. Such a network is set up to house different income generation offers for different companies or merchants which strike a business agreement with the CPA network for paying affiliate marketers who are successful in providing leads on their behalf.

But it is not easy to be accepted into a well established CPA network unless the affiliate marketer wants to kick start with a standard affiliate network to gain experience and reputation. Once the affiliates are familiar with CPA operations and concept, the more reputed CPA networks would take them in readily.

Affiliate marketers should check out the plethora of viable reputed CPA networks on the Internet to decide on the most beneficial choice to kick start their CPA marketing optimal commission earning.

CPA marketing is a dynamic form of affiliate marketing that encourages affiliate marketers to generate lucrative income from simple actions required without stocking up goods or selling the goods. It involves introducing potential leads to the merchant websites in which marketers are affiliated with. The affiliated merchant picks up the initial contact information to follow up on the potential lead for conversion.

There is no obligation in making any purchase through the affiliate marketers which traditional affiliate programs require. Affiliate marketers are only referring potential leads to the website to enjoy the agreed commission from these referrals when they visit the referred merchant website for more information. No hard selling is necessary and no product is required to be stocked.

Affiliate marketers could opt to promote websites that provide free offers to enjoy their commission without having to sell anything. There is no follow-up action required by the marketer to make the online business venture even more attractive and simple.

The affiliate CPA marketer is the key component in free CPA offer marketing where special marketing efforts are required to attract the necessary web consumers to the affiliated websites for a commission. This leads the affiliate to design marketing programs that would draw in the desired niche audiences which are potential business leads.

Dynamic Marketing Approaches

The affiliate marketer involved in free CPA offers could indulge in multiple marketing programs to draw in the required crowd to the affiliate websites. There are many CPA promotional packets to assist the marketer in kick starting and succeeding at free CPA offers marketing unless the affiliate has enough experience in this area.

Although no products are stocked or sold, the CPA marketer is required to promote the free products offered by affiliate websites to entice potential leads to click on the web link and be directed to the affiliate website. The affiliate marketer would need to monitor the success rates of every marketing strategy implemented to generate optimal income.

It is possible to make more money generating leads for affiliate websites than hard selling products. This is ideal for those without marketing or selling experiences or knowledge, but still want to make some side income online for a couple of hours a day. This is an excellent home-based online business venture which anyone could indulge in to earn additional income in a simple manner.

LotCon-Local-Business-Writing-Content280“Content is king” in the business marketing realm where good content is always being sought after. With the advanced technologies in place, good content is not difficult to generate, although many marketers and business owners are sometimes unsure of the smarter ways to develop great content which is highly in demand.

All businesses today require great content to draw more interested consumers to their shores in building brand awareness and engaging with targeted audience where possible. Good content is powerful in convincing readers to become loyal supporters of the brand and business besides being unofficial brand ambassadors by sharing the same content on social media to influence others on the brand, products or services.

Marketers who want more sales and greater brand presence in the market should consider implementing the following 5 ways in deploying content proactively to increase online traffic to their web business sites.

1) Consistent Original Content

Nobody likes to read stale content; fresh content is usually an original where something new is in the offering. Hence, original articles are highly sought after, which is not difficult to procure if the marketer is passionate about the brand and business. There should be a lot to write if the brand and business products or services are something dynamic which every consumer should know and own.

Original contents belong to their owner who is inspired with fresh insights into the brand and business products. There would always be something fresh or new from the brand or business with the ongoing technologies that churn out new dynamics.

Marketers and business owners who believe in their business brand and goods or services would not have any problem producing excellent content that is captivating, interesting and relevant to their targeted niche markets or consumers. It should be easy to write fresh content consistently to boost the brand and business in the market, although intense competition may keep the marketers on their toes at all times and content writers may be challenged to stay ahead of the competition.

Original contents could offer insights into different issues with plausible solutions which would impact consumers’ lives and buying power or decision that marketers want in their favor.

2) Captivating Content through Captivating Title

Great content would not be read if the whole package is not attractive; this refers to the outset of the article before consumers open the file to read the contents. It is crucial to attract potential customers with catchy headlines and bold statements that would captivate the attention while stirring the interest or curiosity of recipients.

The title of the article is a prelude to the great content which should draw consumers’ attention immediately in a captivating manner. The choice of words, style and fonts of the title all play an important role in convincing the reader to open up the file for a full read. Creative options such as using an authoritative voice, humor, inspirational quotes and irresistible offers as well as questions work very well on the titles to taunt and tempt consumers in opening the file.

3) Competitive Keywords or Phrases

Good content is built around competitive keywords which augur well with search engines. Popular keywords may increase the competitiveness of search engine searches but well selected keywords or even phrases enhance the search on the Internet.

This is where content writers must be aware of what works well on the Internet where search engines rule and reign. SERPs are very instrumental and influential in determining how web traffic would be directed. High page rankings are accorded to good content that incorporates the best of SEO with backlinks, competitive keywords and proper formats that encourage a quick find by search spiders.

Long tail keywords or phrases are now very popular as preferred keywords in articles that would catch the attention of search engines for a higher page ranking. This option encourages a faster and more accurate search than short tail keywords.

4) Videos and Podcasts

Advanced technologies should be aptly manipulated with their onslaught of new gadgets such as videos and podcasts. These components offer immediate credibility to sites hosting the content. Modern consumers embrace new technologies and devices very easily today; preference is given to video contents that are short and entertaining.

Online broadcasting is enjoyed even with audio recordings that are short and interesting depending on the selected topics. Simple equipment and implementation skills boost the deployment of video and podcast content.

5) Blogs on Social Media

Blogs are an excellent platform of support for great content to be readily displayed in public. Many blogs are available on public sites such as social media networks and online communities where thousands to millions of web consumers are found.

Blogs offer a platform for marketers and business owners to share their great content across a larger audience beyond borders through the Internet. Online forums could host a blog discussion where insights and comments could be shared among interested and like-minded consumers who could likely be potential business leads.

The blog site itself could be a resourceful channel that provides web consumers useful solutions and tools freely and readily. This would expand the brand and business presence in the market to draw in more traffic from around the vicinity to increase the business mailing list and database.

Good content could also be exposed on social media networks, newsgroups, online message boards and online community spaces where new ideas are encouraged and shared. Google, Facebook and ezine are excellent social media platforms and directories that could help springboard good content further ahead of the competition.

Conclusion

Great content is constantly sought by web consumers to be better informed in making intelligent and wise decisions especially on the web. A lot of information could be gathered from all corners of the Internet, although Google offers its expertise in identifying better content through its search algorithms and SERPs.

Marketers or content writers have a myriad of tools to boost their content on the Internet while identifying their preferred audience that would bring in more sales and profits.