LotCon-Internet-Marketing-Marketing-Basics280Internet business owners or marketers today must be more proactive in making the most use of their available online marketing resources and solutions to boost desired web traffic to their websites. This would refer to the best of online advertising via advanced technologies available today.

Types of Online Ads

The market is flooded with all types of ads and commercials trying to woo potential business customers to the companies. Consumers are constantly bombarded with too many commercials and banner ads on the web to know what is good or bad.

It is crucial then for companies that engage in online advertisements to showcase more dynamic ads that help their brand or products to stand out from the crowd and draw more traffic to their website. This would refer to email marketing synergized with solo ads that are appealing and effective. However, solo advertising must be properly administered to be effective in generating increase traffic.

1) Attention-grabbing

Solo ads must be appealing inside out with a clear message conveyed to viewers. The online ad must be attractive in text and image to grab the reader’s attention through the inclusion of a dynamic punch line on the subject matter or topic in the title.
Viewers would appreciate a quick understanding of the title to grasp the gist of the ad offer before giving the link a click to be directed to the right website for further action and benefits.

2) Clear Message

Although there is some value to mysticism in a dynamic marketing ploy, it is often better to be direct and clear on the business message that would not leave potential consumers guessing. Busy consumers today would not want to waste time indulging in ‘hide-and-seek’ marketing ploys of marketers, but prefer a direct message on what is offered which benefits them.

Hence, good solo ads should function in this manner where there is no ambiguity in the message content for readers to decide on their next course of action. An effective solo ad is delivered via email to inform potential business customers of value-added offers in their email.

3) Brief to Impact

A dynamic punch line on the solo ad title or content would make a good marketing impact on target audiences for the brand and marketer. Such effective solo ads must be presented with brief messages that captivate the focus of consumers for easy remembering to take on the required action such as opt-in responses.

This is similar to TV commercials of 10-20 seconds with sharp verbal and visual presentations. Effective billboards work on the same principle with high costs. However, email marketing is much cheaper with similar effects; if not better on the Internet. A brief email solo ad could go further with consumers who are quick to pick up the brief message if they are interested.

Too many details on an email ad could look cluttered and veil the right message to be conveyed. This would divert consumers’ attention from the intended business objectives which could cause the marketer to lose valuable sales and profits. Interested consumers on the brief message would enquire further through the law of attraction in online marketing techniques.

4) Unforgettable Ads

There are many unforgettable jingles from certain TV or radio ads that keep ringing in the consumers’ minds all the time. Email solo ads could also have that effect if the potential customer is captivated by the ad image or title. Hence, the solo ad must be well designed to be memorable.

This effect would require some creativity and production skills by ad designers with dynamic marketing plans from creative marketers or business owners. There are plenty of vibrant design tools in the market at affordable prices or free to generate the best of captivating solo ads. It could involve some unique character, mascot or catchy jingle with the solo ads that would draw more web traffic to the website.

An unforgettable solo ad is definitely a winner with Internet marketing endeavors when engaged in email marketing techniques.

5) Repetitive Presentation

Good solo email ads must contain the product to be promoted at various locations to remind consumers of the primary focus of the advert. Thus, the product is to be mentioned not only at the start of the email ad, but also at the end to reaffirm the value and presence of the product. Repetition of the product in the solo ad helps to establish its presence and importance in the consumers’ mind to make favorable business decisions for the marketer.

The more times a product is mentioned in the solo ad, the higher the retention in consumers’ mind for purchase and brand support with greater market awareness. However, repetition of products in the solo ads should be executed professionally without cluttering the ad or frustrating consumers in reading and understanding the message clearly.

It is not a hard and fast rule where many repetitions of the product in the email solo ad would generate high traffic if the ad is not well managed or relevant to the marketing campaign or theme. Hence, marketers need to be discrete and wise in applying the above ideas in deploying solo ads with email marketing.

Conclusion

Any solo ad email marketing campaign could prove challenging and costly with or without the desired web traffic generated depending on the way the whole process is being executed. Wise marketers or business owners need to understand solo ads email marketing dynamics to be successful in deploying this marketing tool effectively.

This would include buying from reliable sources to generate organic traffic, which would speed up the mailing list of the business for more sales and profits. Solo ads email marketing campaigns could be made more vibrant in synergy with other dynamic marketing options such as freebies and vibrant landing pages.

The marketer or business owner could expect higher ROIs when they deploy solo ad email marketing strategy efficiently to make repeated sales. Lucrative optimal income could be secured when solo ads are well implemented creatively for different seasons and products.

Filed under: Traffic Generation