There’s no doubt that somewhere along the way that we’ve heard someone say, “The money is in the list.” Am I right? And today might be the day when you have finally come to realize that you need an opt-in list. So you started your pursuit by reading articles, did a little online searching, and maybe you have even been reading posts on your favorite forum. But maybe you’re not brand new to list building, maybe you started 6 months ago, 12 months ago mayb even a few years ago and you are paying monthly for that online account, but you’re just not satisfied with the results that you’re getting from your opt-in list.

 
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Today’s’ audio will address both of these. You can accept this fact as truth: people have made small fortunes with their opt-in lists. And finally today you are in a place, in your heart and mind, where you’re ready to dedicate some of your time, money and resources to growing your own opt-in list.

It might be said that your list is the most important marketing tool, and whether that’s true or not – if you don’t have one you are not achieving anywhere near your income potential. Let me reveal something to you. It’s been many years since I’ve been marketing online, over a decade in fact. But it took me over 9 of those years to come to the point that I hope you are at today. And by the 10th year I figured out what I was doing wrong.

About a month ago, I was speaking with another online marketer. And like me he had been marketing online for quite a few years. What really surprised me was that he revealed he had been marketing online for 7 years without his own opt-in list. Wow! Now I suppose that I drew some comfort in the fact that I wasn’t the only one in the crowd making the same mistake. But I was really encouraged when he cracked the whip. He was able to build up a list to over 7,000 subscribers in less than a year.

Now, while a large list of subscribers is important, the quality of that list is even more important. Your emails need to be opened, read and hopefully links are clicked on. The best way to achieve this result is to begin with that end goal in mind. You want your customers to trust you and your products, so begin by writing articles in your area of expertise. Post them not only in forums, but article directory sites. This is the beginning phase of building credibility, your online identity and your brand.

Always link back to your site, so the readers are able to see what your online business is all about, and what products you are offering. Even if you’re promoting other’s products, it’s truly hard for someone to trust and believe your recommendation if they haven’t first developed a relationship with you – that’s your goal and purpose.

The next thing is to keep a common theme in the material that you send to your list. For example, if you are building a list of pet owners there’s likely no point in mailing out an offer for a new weight loss product. Since it will just confuse your readers. Keep you e-courses, product offers and other material to a common thread or theme. Again, you are building rapport and credibility with your subscribers.
Third is to keep in touch with those on your list. In the past I built lists, and many months would go by between mailings. So, when I finally did launch a new product and sent a mailing to my list, it was ineffective. Why? They didn’t remember who I was. Now how often you should mail your list will vary. Personally, I think that daily is just a bit too frequent, But I also subscribe to lists that sender mails his subscribers, typically, twice daily.

The final point today is to make sure that when you build this list, you are using a reliable online service. The small monthly fee is very worthwhile, and you will be able to make that back in profits many times over

In conclusion, it is never too late to start focusing some of your resources on building your opt-in list. So why not start today?